Welcome to Side Hustle Initiative 2023

Brought to you by YourGamePlan and finnCap Group

Now in its third year, The Side Hustle Initiative is a nationwide-campaign helping young entrepreneurs grow or launch their own business.

YourGamePlan’s mission is to ensure that every student has the confidence and support to make the best decision about their future when they leave school.

We believe soft and employability skills are paramount and guidance on improving these skills should be available to everyone, for free.

A BIG congratulations to the 100 shortlisted entrepreneurs and their business ideas - we wish everyone the best of luck!

Meet Your Judges

CHRISTOPHER
RAGGETT

"The UK clearly has a wealth of young entrepreneurs, and the Side Hustle Initiative is a great sounding board for them. I look forward to meeting this year’s finalists."

Co-Head of Corporate Finance at finnCap

TIM
CAMPBELL

"I'm thrilled to be part of the Side Hustle... I have no doubt we'll be seeing these entrepreneurs in the boardrooms of tomorrow."

Businessman

BASH
THE ENTERTAINER

"I’m gassed to be working alongside YGP and Tim Campbell to help young people with side hustles amplify their business."

Social Media Entrepreneur

PAIGE SPENCER

"Recognising and supporting young talent & ideas is essential to helping turn side hustle dreams to reality. I’m so excited to be part of this initiative!"

G-Force Director at Goodstuff

ONDINE
WHITTINGTON

"As an experienced agency leader who has led PR businesses through acquisitions and mergers, turnarounds, transformations and the pandemic, I’m honoured to be involved in the Side Hustle alongside the other judges!"

Group Managing Director Golin and Virgo Health

Overview and instructions

The entries on this page, represent the top 100 ideas of our young entrepreneurs for their current side hustles or future business plans.

Over the next two weeks, the individuals and teams will canvass for votes.

The top 30 most-voted-for ideas will go through the final judging day.

Our 5 high-profile judges will also choose another 20 ideas to be taken through as finalists.

Remember: ALL 50 finalists will receive 6 months of professional mentoring to support them in launching or growing their business ideas.
The top winners will also receive a share of the £10k prize pot.

Important

  • A comprehensive package of support will be give to all finalists to help them prepare for the day
  • The final will take place in London on 25th October 2023 - please make sure you are available to attend if you make the top 50
  • Travel costs to London will be provided for the finalists
If you have any questions or need help, please contact us via email for a quick reply: [email protected]

The Top 100 Shortlist

Absolutely Quackers

Rachael Cunningham

For Absolutely Quackers, the business is about bringing fun to raising awareness and supporting our world. Absolutely Quackers will sell funky and different looking rubber ducks…

…that will be available in various colours and sizes. Absolutely Quackers will also be selling duck related products that will fit others needs, for example; a duck themed bandana and toys for pets. Other product in the future will include collaborating with other business’ such as a pond themed candle with Candlistic or yummy egg treats from Little Delights. Bringing together different businesses will not only benefit the different companies individually, but also increase awareness for looking after our environment. Absolutely Quackers will have a car themed selection of the business which not only will include rubber ducks, but also small light-hearted stickers such as “don’t quash!” “don’t quack it up”. This segment of the business will not only encourage safer driving but also act as mobile advertisement. In the future, Absolutely quackers will hope to be able to collaborate with even more brands and expand their product range. All the themes in the business will solely be based around ducks, the colour yellow, ponds and nature itself. The brand will not hold itself too seriously and allow creativity and fun to flow through the business’ brand. This business is hoping to penetrate a gap in the market for a lighthearted yet meaningful business in which all parties are profiting and gaining from the experience. Absolutely Quackers will be promoting their profitable side of the business by launching operation Quacksy (unaffiliated with the artist Banksy), in which i shall be placing assorted ducks in locations on my travels with a QR code attracted underneath to direct people to the business’ website or socials. I intend to donate 10% of the profits towards RSPB ( Royal Society for the Protection of Birds ). This Charity has dedicated and passionate members who are vigilant in protecting habitats, saving species and helping to end the climate emergency. As technology advances, it is important for us all to care for the world around us that we are born into and raised - much like our future generations.

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AchievePoints

Ezra

This is an idea for an app which you connect to your wishlist e.g. Amazon and/or eBay and you have to earn specific amount of points in order to buy the items in your wishlist.

You get points through completing tasks you planned in the day. This business model will also include a diary and AI chatbot and based on information the user gives of themselves e.g. life events, gender, beliefs AI will give the user daily quotes, reminders, reflections and life coach mentoring in order for the person to achieve their personal goals in life. Being in a consumer society this app will increase economic productivity through retraining the mind and limiting amount users consume as they must first work at achieving their daily/week/monthly/annual goals.

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AdaptaFit Boag

Finton Walsh and Emily Boag

Gyms are essential for overall wellbeing, providing an opportunity to stay active and healthy. However, traditional gyms are not always accessible to people with disabilities…

…which creates an inequality of opportunity for many individuals. That is where the idea of a gym for people with disabilities comes in. A gym for people with disabilities is an inclusive and accessible facility that enables individuals with disabilities to participate in exercise programs tailored to their physical abilities and limitations. These gyms have been designed to provide an accessible, safe and accommodating environment for people with injuries, illnesses, and other disabilities. Such gyms can aid individuals in improving their physical and mental health, thereby enhancing their overall quality of life. In today’s world, the demand for such facilities is increasing. According to the Family Resources Survey, 14.6 million people in the UK had a disability in the 2020/21 financial year which represents around 22% of the UK’s total population. This shows that there is an increasing need for gyms that cater to people with disabilities. Some members of this demographic group may be suffering from a lack of opportunities to exercise due to the inadequacies of traditional gyms. Gyms serve as a critical component of preventive care, providing a supportive environment for people to stay fit and healthy. Regular exercise has been shown to improve physical and mental health and reduce the risk of chronic illnesses such as obesity, diabetes and heart disease. Unfortunately, individuals with disabilities face numerous obstacles that limit their access to health facilities and sporting events, including inadequate infrastructure, insufficient adaptive equipment, and a lack of training for coaches. Thus, the establishment of a gym for disabled individuals can be a game-changer for this demographic group. This gym would address these challenges and provide adaptive equipment, qualified coaches, and tailored exercise programs. The cost of setting up such a facility would depend on the size and nature of the gym. For example, setting up a mid-sized commercial gym would cost around £80,000 consisting of the expenses of sourcing specialised equipment and hiring qualified coaches. However, we believe that the potential benefits to communities outweigh the costs of establishing such a gym. An accessible gym would also create employment opportunities for people with disabilities, which is a significant benefit. This is because hiring people with disabilities offers not only the experience and understanding that they have but also encourages inclusivity and diversity in the workplace whilst providing these individuals with a sense of purpose and self-esteem. In summary, a gym for disabled people addresses a critical need in our society by providing an inclusive and accessible exercise environment. Such a gym can improve the quality of life of individuals with disabilities by helping them to stay active and healthy and presents a business case that is both socially and financially sustainable. This is also a way to help bridge the gap between people with disabilities and traditional gym facilities, with the goal of creating a healthier and more inclusive society.

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Anjo Banjo & Co

Anjali Gandh

Anjo Banjo & Co was started in 2021 (age 12) selling confectionary at school for a business club. I developed the brand and made a logo with advertising materials helping brand recognition.

I repackaged sweets in an exciting combination with attractive packaging. I also made Easter cupcakes. Each year, for the last 2 years I made £200+ in 1 month per year by reinvesting the sales. The success of this encouraged me to develop my business further.
The Management
Currently, I’m a single owner and employee.
The Goals and Objectives
The business aims to develop exciting baked treats made from Himalayan Tartary Buckwheat (HTB) flour. This flour has several health benefits and growing Buckwheat is good for the environment. HTB f lour is not easily available in the UK. The business will bulk buy from the original sellers in India and Nepal and import it. The first product is triple chocolate cookies. I’ve successfully made a small batch of these and received positive feedback. A good place to sell these are cafes and health food shops. I intend to visit these places to get orders.
The Product
Anjo Banjo & Co will make a range of baked goods using HTB flour. This is because it has health benefits and is great for replenishing the environment. Health benefits: Gluten-free, Antioxidant polyphenols - helping coordinate effective immune responses. Protecting the body’s proteins from harmful biological aging processes. Found to have a low glycemic index - has minimal impact on blood sugar levels, Improves microbial diversity in gut. Environmental benefits: Can grow in harsh environments. A cover crop that can be left in place to replenish soil’s organic matter. Sturdy root systems rebuilds critical soil structure and fertility, helping to create biodiversity. Can be grown with regenerative agriculture. (From: https:\/\/drhyman.com\/blog\/2021\/08\/19\/a-bold-new-superfood-himalayan-tartary-buckwheat\/)
The Target Market
The target market is for all ages, particularly those who look for healthier options for sweet treats and who want to help the environment.
Pricing Strategy
Millie’s Cookies retails at 99p each. Specialist cookies like gluten-free, sell for up to £2.50 in cafes. Ingredients cost per cookie is 16p. I can sell the cookies for 70p each giving a profit of 54p, or 240%. Potentially leaving room for profit of 100% to 200% for retailers if they sold them for between £1.40 and £2.10. This hasn’t included costs of packaging, delivery and marketing but this should be low if I start selling to Cafes – doesn’t require professional packaging.
The Competitors
I do not have any direct competitors for HTB products.
Capital Requirement
I will invest £400 into the purchase of ingredients and additional costs. To scale up the business, I will need more ingredients and need to rent production facilities. £10,000 investment will be useful for these materials as well as advertisement and larger production facilities. It would also be useful to get introductions to bigger retailers, such as Holland & Barrett and get advice on growing my business.

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Aquos

Ishaq Miah and Harry Corriga

Water dumbbells are a type of exercise equipment that is gradually becoming more popular among the fitness community including fitness enthusiasts.

The concept is simple yet effective; instead of using traditional iron weights, the dumbbells are filled with water, allowing for adjustable resistance. This unique feature has attracted people looking for a versatile and accessible workout option. Additionally, water filled dumbbells like Aquos have several advantages over other weights.

One of the main benefits of Aquos weight equipment is their versatility. With traditional iron weights, one must purchase multiple sets to adjust resistance levels. Water dumbbells make this process easy, as the resistance can be simply adjusted by adding or removing water. This means that a single set of Aquos dumbbells can be used for lots of different exercises making them effective for all aspects of the gym, making them a cost-effective choice for those wanting a full body workout.

As Aquos are a unique and innovative way to help tone and strengthen your muscles in the gym. The price of Aquos dumbbells will vary depending on the weight and the size a set of two 5-pound dumbbells will be £10 whilst a set of two 10-pound dumbbells are £25 these prices are like other types of dumbbells on the market.

Aquos will use celebrity endorsements and advertise on social media targeting the fitness community. Aquos will use penetration pricing as penetration pricing helps to gain and retain customers as penetration pricing is used to set their prices lower than their competitors. This will give Aquos a competitive advantage setting them apart from the others.

Another advantage of water filled dumbbells is their portability. Regular iron weights are often heavy and difficult to move around, but water dumbbells when empty are lightweight and can be emptied and refilled on the go. This makes them an ideal option for those who want to work out in different locations other than the gym, such as parks or at the beach. They’re also great to take while travelling since they are lightweight.

Water filled dumbbells are also a safer option compared to traditional weights. Dropping an iron weight can cause damage to floors, and injury to the user, but the soft exterior of water filled dumbbells reduces the risk of injury. This feature is especially important for beginners who may not have the experience or strength to handle larger weights.

Additionally, the water inside the dumbbell acts as a cushion for the user’s hands increasing the user’s overall comfort, reducing the risk of strain or injury to the wrist or joints.

In conclusion, Aquos water dumbbells offer several advantages over traditional weights. Aquos weights offer advantages such as being versatile, portable, and safer alternatives to iron weights, making them a popular choice in the fitness community. If you’re looking for a cost-effective, space-saving, and effective workout solution, you may want to consider investing in a set of Aquos water dumbbells. Aquos are an innovative approach to exercise equipment that is worth exploring.

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BeatBox

Jae Lane

My business is BeatBox. This is an app where upcoming or already popular artists can create new songs and post them directly on the app.
It will work in a system like Instagram, if people like what they can see they can like, share or even do their own lyrics over the creators beat. These videos can be of many sizes, going from 20 seconds to 3 minutes. With a variety of music types such as rap, pop, DnB and many more. Parents have the ability to make sure their children are listening to family friendly music with parental controls and selective viewing to further enable us to be welcome to everyone just as music should be. This app will solve the problem of listening to the same songs on repeat you can find new popular songs with one swipe and adaptive algorithms will find what music you seem to enjoy and push more of these towards your feed, so people enjoy the music they like faster. The music space has become dull\\/repetative, and we are here to revive it, being able to connect with people all around the world and listen to beats they have composed their way. This is a completely unique idea and an untapped market. Due to the increase in short video apps this app will be a bombshell in the tech and music world with many artists joining the scene bringing their fan bases with them. Music can be downloaded for offline play and your original work can be exported to other apps such as Spotify or Soundcloud. People can compose their own songs either by making their own beat using our own system built into the app and choosing to fit it with lyrics or leaving it as it is. It has never been easier to enjoy your old or new favorite songs\\/beats. We’re here to change the game of music and people’s music career forever.

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Bee Creations

Kaitlyn Walsh

I first created this business to raise money for a school trip and fell in love with it. I have bees and this was my inspiration…

… spreading knowledge about the importance of protecting bees and their habitats through using ingredients such as their honey and beeswax, which I collect myself.

I currently make candles, soaps, lip balms and lip scrubs, but would love to extend my product range. I also offer a gift set which I can post to people or deliver, including a homemade card or note as well as a mini bottle of Prosecco, Lindt lindors and a range of my products.

All of my products are homemade using as many natural and local ingredients as possible. I would love to create more seasonal items and stock my products in local shops and cafes moving forwards.

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Biddlecombe’s Copywriting

Danny Biddlecombe

My business is a copywriting business that specialises in crafting persuasive and compelling written content.

Copywriting, in essence, is the art of marketing with words. It encompasses a wide range of examples, including email marketing campaigns, sales pages, landing pages, social media posts, advertisements, and website copy. Essentially, any form of communication that aims to market a product or service through the power of words falls under the realm of copywriting.

Currently, my primary method of acquiring clients is through outreach efforts. I proactively reach out to brands and businesses via emails and direct messages, showcasing the value I can bring through my copywriting expertise. It’s an effective way to establish connections and build relationships with potential clients. However, once I reach a revenue milestone of 3-5k, I plan to explore paid advertising to further expand my client base and increase my brand visibility. As my business continues to thrive and generate additional income of 2-4k, I intend to invest in my brand. This will involve creating captivating videos that highlight my services and hiring skilled professionals such as video editors and graphic designers to enhance the visual appeal of my content. By investing in high-quality visuals, I aim to leave a lasting impression on potential clients and solidify my brand’s identity.

Once my monthly earnings surpass the 20k mark, I will prioritize expanding my team to meet the growing demand for my services. This expansion will include hiring junior copywriters to assist with the workload, video editors to enhance the production quality of my videos, script writers to collaborate on compelling storytelling, graphic designers to create visually stunning assets, and SEO specialists to optimise content for search engines and increase organic traffic to my website. As my online presence grows, I will continue to focus on building a strong brand image and reputation. This will involve actively engaging with my audience, sharing valuable industry insights, and consistently delivering high-quality copy that exceeds client expectations.

Also, I understand that I have a long way to go in terms of learning. So to expand my knowledge and skills, I will invest in mentors who can guide me in developing a solid investment portfolio while maximising my copywriting abilities to their fullest potential. By strategically expanding my business, hiring a talented team, and strengthening my online presence, I aim to establish myself as a leading copywriter in the industry. With a diverse range of clients, a reputation for excellence, and a well-rounded skill set, I will be well-positioned to not only provide exceptional copywriting services but also explore additional opportunities and ventures that align with my expertise and business goals.

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BioBottle

Chiara Buttgereit-Simpkin and Gabrielle Habben

Our business is a fantastic way to become more sustainable as a nation; we will collect used milk bottles and upcycle them to create fabrics…

made from your discarded milk bottles, which we will sell to many well-known clothing brands. We intend to take your milk bottles and create a fabric and thread selling business to support the environment. This will be sold as a producer good. This should improve the issue of global warming as less wasted plastic will return to landfill and more sustainable clothing will be sold.

Instead of taking your milk bottles to landfill we have an alternative option of reusing the bottles. If the local community decide to assist in the function of our business, you could keep aside your milk bottles instead of combining them with your other plastic recycling and we will collect them from your house. To make our clients lives more convenient we aim to co-ordinate your usual recycling times with our collection dates.

For the process, first, we will collect your used milk bottles and take them to our factory. Next, we will clean the bottles to ensure no harmful substances are released. After that, we will shred your bottles into pellets. These are then crushed, melted and spun into fabrics. The overall price of our product would be lower if bought in bulk as our fabrics will be primarily purchased by other businesses. This means the businesses will benefit from economies of scale. However, if anyone were to purchase our product in individual sheets of fabric then the price would be higher as delivery costs would affect it.

We intend to use the pricing strategy penetration pricing. This method is where the business enters the market at a low price, and the price will gradually rise over time. This means that we will develop loyal customers before we eventually increase the cost to ensure higher profit margins. We will use a range of persuasive and informative advertising methods to ensure our potential customers and consumers will want to buy and use our fabrics and threads. Some examples to promote awareness of our business in the general public is TV advertising and social media platforms. This will let them know about their opportunity to hold back their milk bottles for us to collect.

We will also create a website so that the businesses willing to purchase our products can have further insights about our activities. Billboards will be another way that we will reach out to the public and businesses. For sales promotion, we are planning on discounting our first delivery batch by 75%, as this will hopefully draw in more customers and businesses. We will also sell different colours of fabrics as there are different colours of plastic milk tops that we will collect. For us to be able to know who and where to collect from, we will need our client to sign up to a free subscription. Be assured that your personal details will be kept confidential.

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Bionic

Lulu Poulson and Amelie Paul

Picture this, legs pounding, arms pumping, panting for your next breath, your long Sunday run is well under way.

The only limitation to a flood of endorphins is that sticky, empty energy gel you’ve been carrying for the last 5 miles, fighting every urge to just drop that gel without the council on your back.

You know you need to be home for the 2pm kick off, and you want unlimited bragging rights of your new PB at the school run tomorrow morning. But there’s one thing holding you back. Your empty energy gels.

We are the solution to this dilemma we all know so well. Bionic is an energy gel that is eco-friendly, resealable, and actually tastes nice. After a quick quiz on our website, your personalised energy gel will arrive at your door before the whistle goes. We believe our product is the solution to providing athletes with the energy they need while keeping our planet in mind.

Bionic is not only in the interest of our customers but, with our eco-friendly packaging, no harm is caused during its product life cycle. Our USP is that our product is fully biodegradable causing zero damage to our planet. Bionic is also resealable which again decreases the need to throw away energy gels that aren’t empty and the stickiness that comes with an un-finished gel.

What puts us in a league of our own is that we allow our customer with a choice of texture and flavour based on their preference and sport. Since Bionic has our planets benefits at heart, Bionic gels will be strictly delivered through electric vehicles with charging centres based at our factories around the UK. Bionic is currently online using a direct distribution channel of manufacturer to consumer.

As our business grows, we would like to advance to your local supermarkets and sports shops such as Decathlon, Sainsbury, Sports Direct etc.
Our main form of advertisement will be through social media. With the percentage of UK citizens using social media everyday being 84.3%, we believe that advertising Bionic this way will enable us to reach our key demographic.

We offer a wide range of different products, and the price range will differ depending on how many of our gels you buy, what type and sizing (ranging from £1.49 for an individual gel to £59.99 for a personalised 60 pack). Bionic also offers ‘Create Your Taste’ which allows you to create your own pack of different gels instead of a pack of only one flavour/texture. In doing this, ‘Create Your Taste’ allow us to understand what our most popular flavours/texture are which benefits our company’s primary research and ensures our customer needs are met.

We are Bionic and we are the combination of eco-friendliness and sport energy you never knew you needed. Bionic gels are affordable, carefree, suited especially for you and are finally the solution to competition litter. So, take one for the team and vote Bionic to get us to that finish line.

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Books4U

Ritvik Garine and Siddharth Mahabhashyam

An online forum where students buy used books for cheap prices. In order to achieve such low prices, we buy these books from…

…other students and sell them on with minimal service fees. This concept was created after students in our school struggled to purchase textbooks which are essential for them to pass their exams.

Our business is better than other alternatives due to the simple and easily navigated website, generous prices for students who would like to sell their used textbooks and we sell these books on with minimal service fees meaning that the final books are the cheapest ones available.

Our team is compromised of secondary school students with a passion to help less advantaged children reach their full potential.

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Braids by Tyra

Tyra Oteng

I specialise mainly in braiding hair and doing various hairstyles on clients. As a young black female growing up…

… it has always been a struggle to find someone to do my hair without being in excruciating pain. Therefore, I quickly developed and interest in learning how to braid my own hair in a way that is less painful and less aggressive.

Upon achieving this, it led me to practise several variations of braids styles on my friends in the beginning in a way they describe as “minimal pain whilst achieving higher standards of results”.

I then moved on to taking clients, stepping out of my comfort zone to provide this service to people I do not know.

It has been a great success so far and along the way I have received a lot of positive feedback alongside constructive criticisms from my clients.

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Bridges Burnt

Riyadh and Tausif

We are here to introduce you to Bridges Burnt, an affordable collection of clothing which embodies a distinctive combination of…

fashion and creativity. At Bridges Burnt, we pride ourselves on a distinctive style that combines modern fashion with traditional methods of manufacturing.

Our designs are a celebration of diversity, embracing multicultural influences and incorporating them into contemporary fashion. By bridging the gap between cultures and races, allows fashion to have a lasting impact.

Furthermore, Bridges Burnt is more than just a clothing brand; it is a movement. We actively engage with our community by organizing workshops, participating in careers events. Through these events, we aim to inspire creativity, encourage self-expression, and foster a sense of unity.

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Budgie

Reuben Parker

Budgie is a food shop budget app that will help the user find the most cost-effective selection of food within chosen categories.

These categories will include:
- Dietary requirements such as vegetarian, vegan, allergies, Kosher, or Halal.
- What your budget is.
- How many people you want to feed, and for how many meals.
- What your chosen supermarkets are.

Choosing from supermarkets around them allows the user to factor in whether they need food to be delivered (perhaps for older people or those who are mobility impaired), or to pick up the food themselves. To allow for same day delivery all food would have to be done via Budgie to enable users to benefit from end of day price reductions.

The algorithm in the app would suggest predesigned meals from the most on budget foods from selected shops, potentially including what has been reduced at the end of the day and what is currently on offer as this will vary day to day, week to week, and season to season. In addition, the algorithm would also know what substitutes can be used for different meals to better assist a customer’s needs. To add to this, we’d aim to help the user reduce both waste from food and from packaging whilst still fitting their budget.

Our revenue would be from participating shops that are on our app so we can provide our services to customers for free. Furthermore, we would be transparent about our charging to ensure that there would be no market favouritism towards any of the shops on our platform. There would be a sliding scale depending on the size of the shop, i.e. supermarkets would pay more than local food sellers. Once established there could be opportunities to partner with other food-based platforms such as Too Good To Go.

Our USP is that we can help you eat healthier within your budget which we reflect through our motto, “Let Budgie get the best of your budget”.

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Candlistic

Anna Fidler

Candlistic is a small candle and wax melt business based in the North East of England.

Candlistic offers a range of unique, handmade candles and wax melts. This can range from teacup candles, jar candles, moulded candles, snap bars and uniquely shaped wax melts. l offer these products in a variety of scents: Lemongrass, Seaspray, Strawberry, Honey & Oatmeal etc. I have a huge passion for my business and want to create candles \/ wax melts that are high-quality, but also affordable.

Each of my products are completely handmade; from the melting & pouring of the wax, the colouring, adding the scents and glitter etc. My newest products are my clam shell wax melts which are each uniquely coloured, scented and decorated. I have been running Candlistic since October 2022 and have made around £1,300 profit to date!

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Contact-0

Harry, Josh and Afonso

Contact-0 is a ground-breaking technology in the contact lens industry, featuring cutting-edge advancements that has never been seen before.

This new technology boasts advanced features such as augmented reality displays and biometric sensors. It also incorporates built-in Wi-Fi capability for seamless connectivity to various devices.

Apart from its innovative features, Contact-0 is also designed with unique environmentally-friendly materials that enhance comfort and minimise irritation while wearing the lens. This tech-infused contact lens could potentially revolutionize not only the visual aids industry but could also redefine how people interact with their environment and even improve health monitoring capabilities in patients who require regular assessments.

The potential pricing of this product could be from £199.99 as the most basic model to £349.99 for the highest-tech model.

Additionally, we will use social media platforms such as Facebook, Instagram, and Twitter to reach a wider audience. We will create engaging content that showcases the benefits of our product and how it can improve people’s lives. We will also collaborate with influencers in the eyewear industry to increase brand awareness and credibility. To further attract our target audience, we will offer promotions and discounts for bulk purchases or referrals.
We will also provide excellent customer service to ensure customer satisfaction and loyalty.

In terms of packaging, we will design sleek and modern packaging that reflects the quality of our product. The packaging will also be eco-friendly to align with our company’s values.

Overall, our marketing strategy aims to reach a diverse range of customers through various channels while maintaining a strong brand image and providing exceptional customer service.

To achieve these goals, the company leverages various advertising on social media platforms such as: YouTube, Instagram and TikTok. Through targeted campaigns, Contact-0 presents its products and services directly to its target audience by using personalised messages that resonate with potential customers’ needs. By selecting specific keywords, demographics, and interests in their adverts, Contact-0 ensures maximum impact in attracting high-quality leads that convert into sales.

The use of social media platforms allows for wider exposure at lower costs while also enabling Contact-0 to engage in dialogue with its followers through clickable links leading back to the company’s website. These efforts contribute to keeping the brand top-of-mind among prospects in a competitive industry.

In conclusion, Contact-0 will revolutionise he way people see for an affordable amount of £199.99 to £349.99. This will change the technology market as there will be a more affordable option so prices will become more reasonable. Contact-0 will not just change technology, but will change the quality of life.

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Cura Bella Nails

Nahia Hicks

Cura-Bella Nails is a nail business which performs several services ranging from acrylics, gels, and so much more.

In the future when I complete a cosmetology course, I will also offer more services such as eyelash services, hairdressing, eyebrow services, and so much more. I started this business not long ago for several reasons, such as having and wanting to pursue a passion of mine that I began to love from the age of 12 years old when I previously had my own nail business with my mother. In addition to gaining profit another reason is to support an issue in society-giving victims of domestic abuse, sexual violence and more an outlet or a form of support when they feel like they have no escape or support.

My salon will be a mini counselling service as well as an outlet to spread awareness and financially contribute to relevant charities. My business will have 3 key phrases that clients or anyone can use if they are in any danger or need support, employees will be urged to act on it depending on the severity of the client’s situation or offer any sort of support. My business cards have helplines and contacts for clients to reach out to for support, and 10% of profits made will go to charities that help support victims of abuse. Despite how my business aims to protect and support those in need, the target market can range from anyone who is interested in beauty and cosmetics. We use several promotional methods, from flyers to social media and so much more. I feel like this business will really help spread awareness on domestic violence but can also supply high quality services. We use cost-plus pricing in order to ensure we do not overcharge or lose profits, and it feels more suitable for us to use this method for our business for many other reasons.

Overall, I feel like you should invest in our business due to how it would be supporting victims of abuse in so many ways, not only that but Cura-Bella Nails promises to supply high quality services, and in the future a high-quality range of products for our customers to buy and take home.

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DA Pod

Kirsten Shiri

All over England there is approximately 10% of teenagers who have ADHD/Dyslexia and 8% of GCSE or A level students in 2023.

A lot of organisations like the British Dyslexia Association does help students in coping with their education but do they actually have websites where students can actually go to and help them in every aspect? No – I feel there is a gap in the market. This is why I introduce my business called DA pod which is designed to meet these needs for students with Dyslexia/ADHD.

This is a non-profitable business that only aims to help students without any aim of profit. This is a business that concentrates on GCSE/A level students diagnosed with dyslexia and ADHD unlike different domains like GCSE Pod it helps these certain students with studying at their own pace, understanding concepts and help in effectiveness in school work.

It will consist of various educational videos that would have been approved by past GCSE/A level students who also have the same diagnosis, not only videos but study tips and study routines or plans that will help them in coping at their own pace.

Moreover if needed it will have tutors who know how to help them and also councillors who will assist them when having doubts and anxiety about obtaining good GCSE/A level results due to their need. In addition the pod would include playlists to help students listen to smooth music and be able to concentrate effectively. My business aims to help students with diagnosis like this an in due course if invested could meet a wider range of other students with different learning needs as well as offer mental stability classes and emotional support. This is a good idea because it focuses on KS1 to KS4 GCSE students all over England as well as A level students unlike other websites for example Tutor-wiz which students aged 11 to 18. Statistically speaking there are only a few apps that help students with dyslexia and ADHD in key stage 4 and A levels but the rest are not focused on these specific areas and do not have the right resources.

If this business gets investment it can open a wide range of support and hope to students with learning disabilities and offer them as much as they can in order to obtain good results as well as helping them in improving their studying techniques and their self confidence/esteem. I believe investing in this business will not only help students in studying but help them improve in life skills and open a wide range of opportunities for them. Ultimately improving society as a whole.

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Dauntless Defenses

Amy Howard, Isaac Devereux, and Autumn Davis

Our business idea is to create a self-defence keychain. We think that those who cannot defend themselves in dangerous situations…

…should have the ability to or at least have the comfort of feeling safe. Our target market is those who can’t defend themselves. When doing our research, we have seen an increased need for this kind of defense with girls and women aged 15 and over. This is our target market, though our business is not restricted to this specific area of people and available to all.

We have done both secondary and primary research. Our primary research is a questionnaire, asking potential customers about their opinions on our products and ideas, as well as whether they would be willing to buy the product and at what price.

Our secondary research was done online when investigating the need for self-defence in the UK to see whether our product had a target market and use in the current state of our country. Some of the secondary research is as follows: Violence against women and girls in the UK increased to two in three for women aged 16 to 34. Meanwhile, an estimated 1.6 million women aged 16 to 74 experienced domestic abuse in England and Wales in the 12 months to November 2021. The CSEW estimated 2.4 million adults aged 16 years and over experienced domestic abuse in the year ending March 2022 (1.7 million women and 699,000 men).

2 women a week are killed by a current or former partner in England and Wales. We believe that this research helps to provide just a small insight into the untouched market of self-defense products, and the direct need for such. We’d use the investment, to discover what we require in order to start and expand our business. We would use the money in order to develop our side hustle idea, into an effective business. We believe that this market could be a good opportunity to create a successful business and help others by providing our product to those in our target market.

We believe that as someone who has the capability to invest in our business, that you should take the risk with us and help develop our side hustle idea into something great: Dauntless Defenses.

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Defib Drones

Will Wyatt, Jude Vincent and Yannik Reilly

Our plan combines ethical business practices and next generation technology to bring defibrillators to people in need…

…over all terrains and in all environments. The defibrillator drone is an easily accessible relatively cheap way to prevent fatalities in otherwise dangerous or inaccessible places.

Now going into this you may be asking has this ever been done before? The simple answer is no, not on the same scale as we plan to implement it, the only other time this concept has ever tried to be put into practice is by a small experimental company in Sweden, our plan doesn’t infringe on any copyright and is a much more autonomous design.

The plan is to have drone pads with defibrillator drones on the unused roofs of buildings, this would be a much more cost affective way to have defibrillator coverage over an entire city and reduce ambulance clutter for more dramatic causes. Another question you may have is why this business isn’t non-for-profit, the reason for this is that we plan to expand into public healthcare first to gain enough capital to establish our brand and go into the private sector this is because to cover entire areas and cities you need a lot of drones and defibrillators.

The reason we are making this product is to stop the 356,000 fatal cardiac arrests that happen outside of hospitals annually if we implemented our drone system it could easily half that number and save a lot more people especially in developing countries where the roads can make it hard for ambulances to get to people in need. Our plan is to make a positive impact on the world so our drone pads on the tops of buildings will have solar panels surrounding them, in order to drastically reduce their carbon footprints.

Even though the drones would be very useful in developing countries we can also implement them in developed cities like London, at the moment there are 5,304 defibrillators in London, we could cut that number down to 120 (including spares for extreme weather), this would be a worthwhile investment for the government and private investors alike as it would cut government costs and generate a lot of capital whilst establishing the brand name. One of the other main reasons that this drone would easily overtake traditional defibrillators is being able to land on roofs or balconies where it would take to long for traditional methods. Our drones are a mix of carbon fibre and Aircraft Grade Aluminium bodies with high quality and precise components to ensure a safe reliable service. We have suppliers which will produce precision components (Ontic engineering and Renishaw).
Overall we believe that the defibrillator drone could save many lives in all parts of the globe, To release this product on the market we will use price skimming as there will be an initial high demand for our drones therefore the strategy will be effective.

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E.S.M

Shamarah Magume and Evie Privett

Refillable cosmetic brands are becoming increasingly popular in the beauty industry. These brands are environmentally friendly…

…and aim to reduce waste by providing customers with reusable packaging that can be refilled with their favourite products.

As two users of makeup, we have found that we go through so much per year not to mention the amount of product bottles that are thrown away, some of which that aren’t even recyclable. To combat this, we E.S.M- makeup refills to you E.S.M offers a range of makeup products that are designed to be both sustainable and high-quality. Our company’s mission is to provide customers with makeup that is not only good for their skin, but also good for the planet. E.S.M provides a wide range of products, including foundation (£12.99), mascara (£6.99), blush (£8.99), and lip balm (£3.99).

All products are made with high-quality, natural ingredients that are safe for all skin types. This is an important attribute to our product as we our brand is in support of the ‘acceptance of acne’ campaign allowing each and every induvial to have the possibility to wear makeup comfortably and stress free.

Also, our products are cruelty-free and vegan, which is important to many customers who are looking for ethical and sustainable makeup options and saving the planet simultaneously.

The packaging for E.S.M Company’s products is designed to be both beautiful and functional. Our company uses glass jars and bamboo bottles that can be refilled with their products. The jars and bottles are also designed to be aesthetically pleasing, with minimalist designs that are perfect for any bathroom or makeup bag. One of the benefits of using refillable makeup products is that it can save customers money in the long run. Rather than having to purchase new makeup products every time they run out, customers can simply refill their existing packaging with the Refillable Makeup Company’s products. This can be a cost-effective way to keep your makeup collection up to date without breaking the bank.

Another benefit of using refillable makeup products is that it can help to reduce waste. Traditional makeup packaging, such as plastic compacts and tubes, can take hundreds of years to break down in a landfill. By using refillable makeup products, customers can help to reduce the amount of waste that is generated by the beauty industry.

Overall, E.S.M is a great option for anyone who is looking for high-quality, sustainable makeup products. Our products are made with natural ingredients, are cruelty-free and vegan, and come in beautiful, reusable packaging. By choosing to use refillable makeup products, customers can help to reduce waste and be more environmentally conscious, all while looking and feeling their best.

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Equilibrium Fashion LTD

Jordan Scorer

My business idea is a clothing line that promotes mental health and awareness. By using these clothing items…

… people can spread awareness and start conversations about mental health and wellness. The line will feature designs that are both fashionable and meaningful, highlighting mental health issues and providing resources for those who need help. Each item will also include educational information about mental health, as well as inspiring messages to motivate and empower those struggling with mental health issues.

With this clothing line, we can show that mental health is a priority and create a more open and supportive environment for those going through tough times. Loving yourself is the first step to loving others.

Equilibrium Fashion believes in promoting self-love and mental health awareness through stylish clothing. We design clothing that embraces self-expression, promotes positive body image, and helps people start conversations about mental health and wellness.

Wearing Equilibrium Fashion makes a difference!

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ESC ICES

Mia Cynberg, Louis Ballard, Kenzy McMenemy and Finley Gray

We are a group of Y10 Catering students in a Pupil Referral Unit. If you have never heard of a Pupil Referral Unit before…

it is a school for students excluded from mainstream education. We are here for all sorts of different reasons, but one thing we have in common is that we have all experienced several adverse childhood experiences and we come from disadvantaged homes. This has obviously had impact on our behaviour at times and researchers say it will reduce our life chances but we are determined to change this.

We would like to enter this competition with our business as it is perfect timing, we are just at the beginning of launching our very own ice cream company and have recently been experimenting with flavours that you cannot buy in the shops including ginger biscuit and lemon, fresh raspberry ice cream and a delicious mint choc chip.

Sometimes we struggle to engage with our education, but our teacher says this project will help us learn all sorts of different skills; teamwork, communication, literacy, maths and will build our confidence.

We plan to donate our profits to a local homeless charity that our school supports called Feed Up Warm Up. The charity provides a safe, welcoming space one evening a week where guests can pop by to enjoy a hot meal and a chat, hear some live music and find practical and emotional help. The money we raise will help to provide clothing, a sleeping bag or hot drinks for the homeless.

Please give ESC ICES a chance!

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EveryTuition

Mohammad Zakariya Shahbaz

EveryTuition is currently an idea for an online educational platform (soon to be open in facilities and centres).

However, it isn’t just an Online Tuition platform, the idea also contains a seperate sub-website, which contains notes for GCSE and A-Level subjects that are constantly upgraded to fit the specific mark schemes and exam boards.

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Flammable

Flammable
Muhammad, Sachin and Miron

Flammable, the bold and dynamic clothing brand, has revolutionized the fashion industry with its audacious designs and blazing style.

With a name that sparks curiosity, Flammable stands out from the crowd and embraces a spirit of self-expression that ignites passion and confidence.

Flammable’s collection is a fusion of modernity and rebellion, inviting fashion enthusiasts to embrace their inner fire and make a statement. The brand’s designers fearlessly push boundaries, creating pieces that exude electric energy and captivate onlookers, sparking conversations wherever they go.

Craftsmanship is a hallmark of Flammable’s creations. Meticulously tailored seams, innovative fabric choices, and an unwavering commitment to quality results in garments that are not only visually stunning but also feel luxurious against the skin. Flammable draws inspiration from diverse influences, blending subcultures, street art, and global trends into cohesive collections.

This eclectic mix transcends borders, resonating with fashion-forward individuals worldwide. Whether you’re a trendsetter in Tokyo, a fashion maven in Paris, or a style icon in New York, Flammable speaks your language.

Sustainability is at the core of Flammable’s brand identity. With a strong commitment to the environment, they actively seek out eco-friendly materials and manufacturing processes. By minimizing their carbon footprint, Flammable promotes responsible fashion consumption without compromising style or quality, setting an example for the industry. Flammable’s marketing campaigns leave an indelible mark. Bold and vibrant visuals in their advertisements capture the essence of their clothing, while their explosive runway shows showcase eye-catching ensembles.

Their inclusive casting choices celebrate beauty in all its forms, further cementing their position as an influential brand. Collaboration is a cornerstone of Flammable’s creative approach. They partner with artists, musicians, and creatives from various disciplines, creating synergistic projects that fuel the imagination. Limited-edition collaborations with renowned designers and cultural icons generate excitement, ensuring Flammable remains at the forefront of creativity. In a world where fashion can feel predictable, Flammable dares to be different. They embrace individuality and encourage customers to do the same.

With bold designs, exceptional craftsmanship, and a commitment to sustainability, Flammable has established itself as a force in the fashion industry. If you’re ready to unleash your inner fire and set the world ablaze with your style, Flammable is the brand that will fuel your fashion journey like no other.

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Flux

Flux
Leo Garcia

Flux is an AI company which provides trained models on different games. You can ask any questions to these models for free via…

…our website (currently unpublished) or through our discord and affiliated discords. We already have a market which is a game called Rust in which I am already established, (in terms of being known within the community) which will make it much easier for us to gain traction as we are going to start within Rust and expand out.

We are moving to smaller applications within games that have servers to be able to go to different server owners and offer to train a mode on their rules, which can then answer questions and complete tickets, which can decrease their staff count and therefore wages. We plan to charge monthly to the games and servers and we will keep all the software proprietary while being able to have servers and games white label their products through Bots on discord or our website. NOTE: we are still working on the tech and have not released.

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Forget me not

Forget me not
Amelia Peacey

Forget Me Not is an app hoping to combat the high levels of spiking and drug related sexual assaults through an app containing …

… resources to get the user started on their road to acceptance. This app was created because, between 20-30% of incidents reported to the police including spiking end in sexual assault, and that doesn’t even cover the fact that 1 in 10 young adults are said to been victims of spiking. So, I believe it is time to end this problem, and it starts with Forget Me Not.

Forget Me Not gives you access to: the day after rape drug tests, chatlines to talk to people who have been through the same experiences, spiking tests e.g. safe straws and rapid tests to ensure safety in the future and encouraging and informational videos about what rape drugs are, how they are used, how to report your experience and what steps the user can take to recover. The unique selling point of the app is that there are no apps that are dedicated to spiking, so I believe that my app will help spread awareness about this problem.

As my app is non-for-profit, all the proceeds that come from people using my app will go to the charity Spike Aware UK which means that I am investing in a charity that supports my cause. The channels of distribution that I will use is M-commerce with Forget Me Not being an app, but I will also create it on E-commerce as awebsite so that if people do not want an obvious app, they can use a private tab to feel more comfortable to open up about their experience.

For the promotion of my app, I will create pop-up-stalls in major cities such as London and Bristol, and at these pop-up stalls I would sell some spiking safety products and I would hand out pamphlets to inform people about the app. I also believe that I could have pamphlets in doctors’ offices, pharmacies, and hospitals to spread information to patients in need. Finally, I would use social media apps such as Instagram and TikTok to create an informational video as Forget me not will be targeted to the audience of young adults and adults of any gender.

The name of the app comes firstly from the flower forget me nots which symbolise true love and respect which we want to spread through a community on the app, and secondly, rape drugs often make you pass out and forget what happened, so the name of our app represents how we want to help you remember what happened as acceptance is the first step on the path to moving on.
Overall, I believe that my app brings light to newly occurring problems in our society and through that we can open the conversation for more topics that are becoming a rapid problem. And as our slogan says, join the app Forget Me Not to make sure that your spiker is caught.

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FortiCup

Jesse Victor-igwe, Ellis Victor-igwe, Liam Green and Aleksander Keatings

Around half of women and men surveyed have had their drinks or food spiked at least once. Yet, this crime that so many people…

… have been affected by is heavily overlooked by the authorities due to the elusive nature of its perpetrators. But we aim to give concerned young people a way to protect themselves from this very real danger with our product, the Forticup. With this cup and our revolutionary design and technology we allow the consumer to enjoy a safe drink without the risk of being spiked.

The Forticup is a device which has multiple layers of protection. The first is that the Forticup blocks access to the customers drink when not in use by physically covering the drink. The second layer is a system which monitors access to the drink and notifies the user through a mobile app and in-device systems of when someone accesses their beverage. This ensures that in the event that a drink is tampered with while a user is away, they will be aware of the danger and be able to take action.

We are targeting this direct to the consumer as the majority of drink spiking occurs at private parties such as house parties. In addition, it is primarily aimed at younger audiences as the overall majority of students have been spiked as of 2023. We aim to cut this number down with our revolutionary design to make sure everyone can drink without the worry that every sip may be a real and unexpected danger.

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Garden Greetings

Lloyd Coulter, Spencer Froggatt, Acacia Seward and Joel Birtles

Garden Greetings: Spreading Joy and Sustainability, One Seed at a Time. Garden Greetings is a purpose-driven company…

… with a mission to make the world a greener and happier place through our unique and eco-friendly greeting cards. Founded by a group of friends during their time in sixth form, our business has blossomed into a growing venture driven by passion, creativity, and a deep commitment to the environment.

At the heart of our business are our handmade greeting cards, which serve as both a means of communication and a symbol of sustainability. We believe that every connection, every occasion, and every expression of love and appreciation should leave a positive impact on the planet. That’s why we have meticulously crafted our cards using post-consumer recycled waste, transforming what was once discarded paper into beautiful canvases for heartfelt messages.

But what truly sets Garden Greetings apart is the embedded seeds within each card. Our cards are not just pieces of paper; they are gateways to nature’s beauty. When planted, these seeds germinate and grow into a vibrant array of wildflowers, serving as a reminder of the connection between humans and the natural world. It’s a magical experience to witness the transformation from a card to a blooming garden, and it brings joy to both the sender and the recipient.

We take great pride in the quality and craftsmanship of our products. Each card is meticulously handcrafted, ensuring attention to detail and a touch of artistry in every piece. From birthdays and anniversaries to holidays and special occasions, our diverse range of designs caters to various sentiments and celebrations. Moreover, we offer customization options, allowing our customers to add a personal touch and create truly unique cards that reflect their individuality.

Sustainability is not just a buzzword for us; it’s a guiding principle that permeates every aspect of our business. From the selection of materials to our production processes, we prioritise eco-friendly practices. Our commitment to sustainability extends beyond our products; we actively seek partnerships with like-minded organisations and donate a portion of our proceeds to environmental causes.

In a world where electronic communication dominates, we believe in the enduring power and personal touch of physical cards. Our greeting cards serve as tangible reminders of human connection, offering a break from screens and fostering deeper emotional connections. They are a testament to the beauty of simplicity, authenticity, and thoughtfulness in a fast-paced digital age.

We are currently trying to grow Garden Greetings. We have successfully secured several retail locations and are in final stage discussions with Housing Units, one of the north’s biggest department stores. We have also started taking commercial orders for leaflets, invitations and business cards. We have had a few successful orders from this side of the business and look forward to growing it further.

Whether you’re celebrating a milestone, expressing gratitude, or simply spreading joy, Garden Greetings is here to help you do it sustainably. Join us on this journey towards a greener future, one seed, one card, and one smile at a time. Together, let’s sow the seeds of joy, connection, and sustainability.

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Goose Juice

Jacob, Andrew

I and my friend have a new exciting idea for a company. Our goal is to help animals in need, that’s why we came up with the idea of Goose Juice.

We would like to steer newer generations into buying much more sustainable and healthy alternatives to soft drinks that are found in supermarkets.

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Growth Journals

Macie Churnside

My business is called Growth journals. My main products are journals which have seeded pages.

The main idea of the journals were to create a safe space for people to vent about their feelings. Once that is done the pages are able to be planted and grown into something beautiful. these journals are available in both A5 and A7 which allows a cheaper option and makes them more accessible. The purpose of growth journals is to fill a gap in the market and to meet customer needs.

These needs include having a safe space for people to express their feelings and let their thoughts free. Then afterwards, whether the feelings were good or bad, they grow into something beautiful and will never be seen by themselves or any other person, so it is good to keep things private and get rid of those feelings in a certain way.

Also, another purpose is to raise awareness surrounding mental health, and support mental health organisations and support anyone suffering from any mental health issues or simply just going through a tough time or struggling with bad feelings.

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Home Helper

Lottie Penhale, Evie Truss and Emily Knowles

Our business idea is called Home Helper. It is designed to help and tutor people who are homeschooled or need extra tuition.

Many people who do not like to go to school because of personal reasons or cannot go to school because of things they cannot help would love this app because it is cheap, high quality and easily accessible.

Home helper is an innovative idea because tuition and private tutors are too expensive for many families. Some people are too anxious to go to public school and have a fear of large crowds. If they cannot afford schooling and do not like to go to public school, then how will they access the education they need and deserve? Many tutors charge £19 per hour, which is approximately £18,000 per year. This is some of the market research we have done for our product. This is too expensive for many people which is why our idea is an innovative idea since it can be cheap and affordable.

It is also estimated that 86,000 children (about the seating capacity of the Los Angeles Memorial Coliseum) were homeschooled this year. That is a vast number. Therefore, if our app launched then many children could be supported through their education easily and cheaply. If we had the investment, we could expand our company to help reach every homeschooled child in the UK and then maybe other countries outside of the Uk. We could make our app up and running and help educate all those 86,000 children affordably and swiftly. The more children that are properly educated, the better the country.

You should invest in our product because these children are our future, we should protect them. If we do not help and give them the right education, then how can they learn and grow in society today? Our app can also educate them about real life things such as taxing, buying their own home and what to do after homeschooling.

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Hound Bag

Lottie Townsend and Lowri Johnson

34% of the UK’s households own a dog. Those dogs need walking, and the walks can last between 15mins to 6hrs.

This means that dogs need water, treats, dog bags and much more during these walks. That’s a lot of stuff and regular bags don’t always fulfil those needs. so, we have decided to come up with a solution.

Our business goal is to provide stylish, durable, functional bags for dog owners for when they go on walks whether it be in town or in the woods. All our bags are made of eco-friendly and sustainable materials. We hope to make customers feel fashionable while walking their dogs but also be practical. we hope to expand our product lines as the business grows. We aim to sell handbags, shoulder bags, rucksacks and much more.

It was important to us that our products are made from sustainable and eco-friendly material, that it’s waterproof for rainy walks and is machine washer able for when you get a bit muddy. We designed these bags with the specific needs of dogwalkers in mind such as a built-in poo bag dispenser, a section with a waterproof liner which is detachable to help store wet dog bowls. We are going to use the pricing strategy of cost-plus pricing these means we can get a guaranteed profit after every sale.

We are going to sell our bags and rucksacks from between £15-£30 depending on the size of the bag. We are going down the multichannel route. Our business will be predominately online with a headquarters where we will distribute orders ourselves, but we will have pop-up shops during the holidays. We will also aim to be stocked in high street retailers such as John Lewis and Pets at Home etc.

To promote our business, we would like to do organised dog walks where dog owners can trial our products and can receive a discount voucher of 20% off our products. These events will be a good way to build up customer loyalty and allows us to communicate with our customers.

As well as this, we will advertise our products on social media platforms such as Instagram, TikTok and Facebook as these will help us reach out to our target market.

Thank you for taking the time to read our business idea and we hope you enjoy our brand Hound Bag.

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IMF Details

Ismail Majid

Successfully running and growing the business for the last 2 years, Ismail has detailed the cars of some world renowned sports stars…

… including MMA fighter Khabib and boxer AJ.

Ismail has had a passion for cars from the age of 5 and set up IMFdetails at the tender age of 12.He turned his simple love of washing cars, into something more specialist, offering high end detailing on prestige cars. He found a mentor, who has coached and trained Ismail under his banner @imfdetails and helped Ismail to learn the ropes of car detailing, through products, technique and business development.

IMFdetails offers various packages, from maintenance washes to ceramic coating. Prices start around £80 and can go up to £600 or more.

Ismail has an active instagram account, which is where he carries out most of his marketing and business promotion. Take a look for yourself at @imfdetails.

Ismail plans to take his business from strength to strength and one day sees himself having his own product line for car cleaning products.

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Interauction

Matti zysblat

An auction site that allows University students to resell their unwanted items, that would otherwise go to waste.

In 2021/22 there were 2.86 million students at UK higher education institutions. At the end of each university term students are clearing out their storage to get rid of unwanted products, which are either sold or thrown away. An auction is a great way recycle products between people in a fun way that can be profitable for students that were just going to throw away items.

Auctions will be 24/7 where students can sell anything, they want such as, electronics clothes, textbooks etc. A percentage will be taken from each sale rather than a subscription model, as this is harder to advertise + implement for young students

Returns: One way in which to limit the number of returns is by creating a knowledge sharing platform. This platform would allow students to share product information with each other so they can make an informed decision before buying the products, which will reduce returns. As well as this, a sellers rating and reviews section will help buyers make a more informed decision. One other way in which we can avoid returns, is by offering sellers incentives such as discounts to selling products, if they have good reviews or no returns as this will encourage them to be entirely accurate in their description.

Eco friendly auctions: Incentivise sellers with priority website listings if they are committed to use eco-friendly packaging such as reusable bags, although this could be hard to implement.

Reusable items for sale: the online platform allow students to list their unwanted items for auctioning. The items then get auctioned to other students encouraging reuse and reducing waste

Charity: As a side point items that sellers believe they won’t be able to sell, can be donated to charities through the website helping reduce the amount of waste sent to landfills.

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Klean

Suzanne Sharma

My business - Klean- will be a healthy drinks line that caters specifically to schools in the UK. The youth of our generation are already…

… exposed to sugar-laden foods and drinks outside of school on a regular basis. Energy drink consumption is on the rise. I believe schools have found ways to work around existing legislations on catering and currently serve food with no nutritional value at all.

I am currently working on smoothie formulas that are fresh, contain an array of fruit and veg and have minimal sugar content. Although the market is highly competitive, children should have the choice in school to opt for the healthy yet tasty drink that isn’t a substitute for water but is a drink that revitalises and energises. When in school, children have to buy from what they are being offered in the canteen, and so the direct exposure to my target market will help the product to gain sales.

Drinks are easy to grab on the go, affordable and can be formulated to serve the macro and micro nutrients teenagers require for a healthy lifestyle. I would need funding to formulate the products and design the packaging and the mentorship to gain access to secondary school canteens. If successful, I would be able to expand/tailor my drinks line to the needs of my customers after gaining a general census.

I firmly believe that school catering should widen its horizon to accommodate healthier options for children during their most vital years whilst many of their students are preparing for exams and go hungry and thirsty due to a lack of appropriate meals and drinks choices. The sharks of the smoothie sector in the beverages market are the obvious : Tropicana, Naked, Innocent. Yet these brands don’t cater widely to secondary schools. My main competitors are Suso drinks, Radnor and Juice Burst but they mainly offer juice drinks and from-concentrate beverages.

I believe that there is opportunity for me to succeed here.

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Lerroz

Lerin Mustafa

Are you tired of having perfectly straight, sleek hair for it to get ruined as soon as you comb out? Well now this 2 in 1 hairbrush will solve…

… your problem. Its a normal hairbrush with a compartment filled with anti-frizz oils to make your hair non-greasy but give you the straight, sleek look your going for. The compartment is changeable so you wont have to keep rebuying the brush, instead you would buy refills.

The hairbrush is made of a lightweight metal to reduce plastic levels on the earth.

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Little Stars

Holly, Gacie and Renee

Do you spend too much money on your children’s clothes every month because they just won’t stop growing?

We know that as it is, baby clothes are very expensive when you’re constantly having to buy more. On top of this, we are currently living in a global cost of living crisis which has had a huge impact on everyone especially parents.

To help overcome this issue, we would like to introduce you to Little Stars, our sustainable, charitable business intending to help all parents in these hard times. It allows our customers to pay a monthly subscription to receive children’s (aged 0-3yrs) clothes for less expense.

So, how does it work? A customer pays a subscription of £25 per month in exchange for 50 stars which is our equivalent of store-credit. They can access these with their online account via the website. The stars are an equivalent to money allowing them to purchase clothes, in store or by ordering a bundle of clothing in the selected size you choose. The items in store will vary from around 2-6 stars depending on the product and the online bundles include two different sizes: small, which contains 1kg of clothes costing £15 and a large which weighs 2.5kg and costs £35. Although this means they are unable to choose the clothes for their child, it is still a time and money saver as it ends up being more affordable due to effectively buying in bulk and also convenient for parents that don’t have the time for in store shopping.

We have identified a gap in the market for a charitable business which is accessed online and in store. Our use of up to date technology is unique and adds to making busy parents lives’ easier. Not only do we provide children’s clothes for cheaper, but our business can bring parents together creating a community and social aspect when shopping in store.

Moving on to promotions, we are going to use social media to gain customer attention as this is an affordable strategy and generally used in people’s day to day lives so we believe this is a great way to put ourselves out there. Along with this, visiting baby fairs and advertising ourselves in magazines well known to new mums can help us hit our specific target audience.

Lastly, the money we make from people subscribing to our monthly subscription is all donated to children’s charities because we are beyond keen to make a change in the world and help children as best we can. Over the course of each year the money raised will go to multiple charities with different causes throughout the year. Some of these charities include: Save the Children, NSPCC, Make-A-Wish and many, many more these are only a few examples.

We hope our business idea is taken into consideration and thought and I hope you can envision the positive change it could make in current life.

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Loc Marketing

Ethan Myatt

With the current state of our economy becoming more and more arbitrage and transitioning into a more service focused arena, many smaller…

… businesses get lost amongst the larger stores and chains. What I propose is a marketing agency to help get these smaller stores get online and to help increase their clientel and revenue.

I aim to charge a monthly or quarterly fee to the companies who need help, bringing in a large return. I plan on having someone externally taking care of all of this and me simply paying them for their work and pulling in profit for myself and any prospective business partners.

Establishing the business shouldn’t be a challenge, I simply need help on finding a niche to work into and some help with promoting the business. The upstart costs of the business are around £1500 including creating a domain and setting up a social media presence and website to go along side it.

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LoveCinemas

Ella Rose Bolton

Our business is an eco-friendly cinema that lets you vote, out of 20 films, for a movie and whichever 5 films get the most votes…

…are screened on the following week. You can also recommend a film to be added to the list of categories, and the money for the recommendations is donated to the WWF charity.

To submit a movie for voting you must pay £1 per submission. If the movie you submit gets chosen to play, you get your ticket 50% off. We will use discriminatory pricing and Tickets range depending on age: through Monday-Thursday children’s tickets (aged 12 and under) are £5, student tickets are £10, adult tickets are £13 and pensioners are £8. On Fridays-Sundays and bank holidays ticket prices are £1 higher than usual ticket prices. Snacks range from £1.50 for a soft drink to £5 for a large popcorn.

Our cinema works alongside the LoveCinema website, where there are movie voting options every week. Anyone can submit an option, and anyone can vote. We will sell popcorn and drinks as well as having a VIP screen. We are different to any other cinema as, we can show any movie, not only new ones. Our list of films will change weekly however, at different times of year we will have seasonal specials. Such as at Christmas we will show Christmas films, at Halloween we will show horror films. Most of the films will be seasonally chosen but other popular films will also be shown alongside this.

We will also use penetrative prices when our business launches, submitting a movie for voting will be free but it will increase to 50p after 1 week, then to £1 after 2 weeks so our business will gain loyal customers. We will promote our business on social medias such as TikTok and Instagram, as a fun thing to do with friends. We will also advertise it on Facebook to target a nostalgic older audience who would want to come and watch their old favourites at the cinema again.

If business became successful, we would set up an app as well to make voting easier. We will start by setting up a cinema in a place with high footfall, like town centres, next to restaurants and next to shops with brand identity so therefore more customers will be brought in. When the business starts becoming more successful, we will set up more cinemas around the nation.

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MAINMAST

Dylan Law

Problem: In adverse weather conditions, holding an umbrella can be a cumbersome task, particularly when faced with wind or rain.

Juggling an umbrella while carrying other items or engaging in activities such as pushing prams or riding bikes becomes even more challenging. This inconvenience affects the daily lives of many individuals, limiting their freedom and hindering their productivity.

We introduce a groundbreaking solution: a revolutionary padded brace that allows users to hold an umbrella hands-free by securing it to their back. The brace features two points of attachment, guaranteeing the umbrella’s stability and providing peace of mind. Crafted from a combination of high-quality materials, the brace not only offers superior comfort but also showcases an aesthetically pleasing design. Moreover, it boasts an effortless removal and application process, ensuring user convenience. To add to its appeal, the brace can be compacted to the size of a collapsible umbrella, making it effortlessly portable.

Key Features: Dual attachment points for maximum stability and security. Unparalleled comfort and visually appealing material. User-friendly design for easy application and removal. Compact size that matches a collapsible umbrella, ensuring portability.

Benefits:
- Unleash freedom of movement: The brace allows users to liberate their hands, enabling unprecedented freedom of movement. This proves especially valuable for individuals pushing prams, as they can effortlessly handle both the umbrella and the pram simultaneously. Unparalleled convenience: Unlike other hands-free umbrella solutions, our brace provides the utmost convenience. Quick and effortless application and removal save valuable time and effort.
- Seamless portability: The brace’s ability to collapse to the size of a collapsible umbrella ensures effortless transportation and storage, catering to individuals who frequently travel. Target Audience Our padded brace targets individuals who require the use of an umbrella while desiring the freedom to keep their hands free. This encompasses professionals who walk or bike to work, parents who push prams, and individuals who often carry various items while navigating their day-to-day lives.

Marketing Plan
Our marketing strategy will focus on the following aspects:
- Emphasize convenience: Highlight the brace as the ultimate solution for individuals seeking a convenient hands-free umbrella experience. This will strongly resonate with people who value efficiency and productivity while staying protected from the elements.
- Highlight portability: Showcase the brace’s compact size and ease of transportation as a key selling point. This will attract frequent travellers and adventurers who prioritise functionality without sacrificing style. - Engage target audience: Utilize comprehensive market research to identify the precise target market. Employ various marketing channels such as social media, targeted advertisements, and collaborations with relevant influencers or organizations to effectively reach potential customers.
- Competitive pricing: Price the brace competitively, ensuring it offers exceptional value for its innovative features and benefits.

Preventative Measures
To mitigate potential risks, we have implemented the following measures:
- Manufacturing: We prioritise using premium materials and strictly adhere to rigorous quality control procedures to prevent any issues with the brace’s manufacturing. By partnering with an experienced manufacturer with a proven track record in producing similar products, we ensure top-notch quality and reliability. Furthermore, we aim to offer the brace at a competitive price, making it an attractive choice for customers.
- Marketing: To minimize marketing-related challenges, we conduct thorough market research to identify the target market accurately. By utilizing a diversified marketing strategy that includes multiple channels, we can effectively reach and engage potential customers. Moreover, pricing will be carefully determined, striking a balance that reflects the brace’s value while remaining competitive.

Conclusion Our padded brace represents a viable and highly promising product that addresses a real market need. By delivering a solution that enhances convenience, freedom of movement, and portability, it is poised for great success. Our targeted marketing plan is designed to create significant demand within the identified market segment. Financial projections indicate positive growth potential, underscoring the profitability of this venture. With the immense value it brings to users’ lives, our padded brace is ready to revolutionise the umbrella industry.

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Mehndi By Maria

Maria Seajo

A new and refreshing take on henna art in the local area with affordable prices for all! Sharing south Asian culture across Leicester…

… catering for all types of events! A business that began during the unexpected era of covid-19 when my creativity and curiosity was released in the form of henna art. As an attempt to reconnect with my culture and learn new artistic skills, henna cone by henna cone, my business took off.

After almost 3 years of practice on family, friends and myself of course, I finally created my logo and social media accounts! Choosing a short but sweet name ( I hope!) ‘Mehndi By Maria’ was born! After around 2 weeks, I finally had my first client! A booking made in preparation for prom- a booking that took almost an hour but ended in smiles and satisfaction! And from their business took off! Although I’m still in an early stage of my business, I truly believe it is a profitable yet also unique path to success! Thank you for reading!

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Mingle

Danny Blane

Mingle is a new approach to social media, with many new features aimed to revolutionise how we interact with each other online and offline.

Mingle uses location as a core feature for social interaction and aims to enlighten users about what is going on in the world around us. After the COVID-19 pandemic, we all have realised the importance of meeting up and attending physical events together. Now Mingle aims to make socialising simple, enjoyable and accessible via several innovative features.

The main feature of Mingle is the SocialMap which will show a user’s location either live or when online to friends. The SocialMap can display several things about a user such as where they are, what they are doing, what music they are listening to, what event they are attending and more (all of which are optional in privacy settings). The main feature of the SocialMap is to show a user what is going on in the world around them such as concerts, festivals, parties, sports events and more. Tickets to paid events can be purchased directly from the map to make it as easy as possible to attend such events. These events can be sent to friends as a proposal to attend together which will create a group booking and the app will make sure group members are placed together in seated events. Individual users can create their own events such as parties and this will become present on the map for friends to attend. Invitations to such events can be sent as a notification and events will be classed as private.

A user may also receive a notification if they are near a time-sensitive event such as a movie starting soon at a cinema or happy hour starting at a local restaurant. When creating events, SocialMap also allows users to set event details such as timings, dress code, price, address and more. The map also includes a search bar for users to search for events occurring at that time or in the future so the user can plan for a date or a similar sort of event. The search bar will also recommend events only suitable for the searched term, for example, a date will only recommend restaurants, cinemas and other date-appropriate events. Another feature of the SocialMap includes the app sending the user a notification either during or after the event to suggest they post a picture of themselves at the event. The posts can be set to permanent or temporary and will be found on both the user’s profile and SocialMap for friends to see. The notifications will be customised to the event such as \ Post a picture of you at the concert to show your friends\”

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Moodz Bracelets

Chaitanya Sapra

In a world where emotions are often hidden in the shadows of societal judgement, the Moodz bracelet emerges as a guiding light…

… illuminating unspoken sentiments to redefine non-verbal expression. This revolutionary colour-changing bracelet empowers individuals to express themselves without fear of judgement or embarrassment, pioneering silent expression.

As a young adult, I was brutally exposed to the stigma surrounding mental health, the harsh truth that in a world where a sunflower lanyard should attract empathy and support, it is instead an unwarranted spotlight of judgement. In a survey conducted by the Psychiatric Association, 92% of neurodivergent people believed that admitting to a mental health disorder would damage their career.

As a year 11 student, I started a BSL and Mental Health awareness club to destroy the stigmas in my school that I am hugely proud of, having earned the attention of the national SEN magazine. But more was yet to be done. It’s difficult to reach out for support without drawing attention. Attention attracts judgement, embarrassment, stigmas, prompts intrusive questions and misconceptions. If only there was a way to express yourself without words or displays, a silent call for help. That’s where Moodz comes in.

Moodz would use state of the art technology to smoothly shift between states of colour. At the press of an easily accessible button stylishly incorporated into the gender-neutral modern bracelet design, the colour of the bracelet would change to match an agreed colour code by the individual and those who they wish to alert, e.g. red for ‘help’. A likely option for the material of the bracelet would be e-paper, a flexible display technology that can cover the entire bracelet’s surface, changing colour when an electric charge is applied. E-paper displays are known for their low power consumption, providing a practical solution for the Moodz bracelet.

Multifaceted marketing efforts, on social media such as tiktok and instagram, and through reaching out to specific organisations such as SEN magazine and Young Minds achieved through the credibility I would gain should I succeed in your prestigious initiative, would lead to Moodz becoming a normalised means of emotional expression, reducing the potential for embarrassment both in educational and social settings.

The potential market for Moodz is immense, encompassing but not limited to: non-verbal expressions for autistic people; minimising misunderstandings from misinterpreting non-verbal cues; ensuring confidentiality, allowing wearers to express themselves without feeling exposed; building emotional intelligence and confidence asking for support; a visual reminder for the wearer to practise emotional self-awareness regularly- a purpose for everyone to buy!

Moodz even has potential beyond mental health support, such as young girls and vulnerable populations calling for help in the form of life-saving bracelet colour changes. With further investment into the product, there is potential for an app to be developed that could provide a long-term record of emotional patterns and trends, offering valuable insights into emotional well-being and potential triggers. \r\n\r\nMoodz has incredible potential. Together, we can redefine non-verbal communication, for wearers of today and the future.

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Mulgrave Street Action Group CIC

Khan Odita

Mulgrave Street Action Group was set up to transform the local area by a then 14 year old. Urbanscape was the first major project…

… turning a wasteland into a space the community could enjoy. The diverse multicultural area of L8 is steeped in history and to encourage visitors to the space, the idea is to create an UrbanScape Virtual Tour using QR codes in and around the garden.

Tour tickets will be sold and QR codes will link to a website to learn more about the area, showing videos, poetry and more.

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MyFitAI

Ayaan Zia

My business idea is to develop an AI-powered personal trainer app that caters to individuals of all fitness levels, providing personalised…

… workout plans, motivation, and guidance to help users achieve their fitness goals. By leveraging artificial intelligence machine learning algorithms, our app could deliver tailored training programs, track progress, and offer real-time feedback to enhance the user’s overall fitness experience.

The key functions and features that could be included are:

Personalized Training Programs: User input, such as fitness goals, current fitness level, preferences, and any limitations, to create customized workout plans. The AI algorithms could adapt the training programs based on user progress, ensuring a challenging yet achievable fitness journey.

Exercise Library and Technique Guidance: A comprehensive library of exercises with detailed instructions, images, and videos to guide users through proper form and technique. This feature will help prevent injuries and ensure effective workouts.

Real-time Feedback and Monitoring: Using smartphone sensors or wearable devices that could be sold separately partnering with the app, we could monitor users’ performance during exercises, providing real-time feedback on metrics like heart rate, calories burned, and exercise intensity. This data will allow users to track their progress and make necessary adjustments.

Motivation and Accountability: The app could employ AI algorithms to provide personalized motivation and encouragement, delivering tailored messages and reminders based on user preferences and progress. It can also offer virtual rewards, challenges, and social interactions to foster a sense of community and accountability.

Nutritional Guidance: The app could integrate nutrition tracking features, providing users with personalized meal plans, dietary recommendations, and calorie counting tools. This holistic approach will help users achieve optimal results by combining exercise and proper nutrition.

Some strategies that I could use to monetise myself further could be:

Freemium Model: Offer the app for free with limited features, and provide premium subscription plans that unlock additional functionalities, such as advanced training programs, personalized coaching, or exclusive content.

In-app Purchases: Allow users to purchase additional workout plans, specialized programs (e.g., weight loss, muscle building), or premium content like expert-led video tutorials or recipe guides.

We could also do partnerships/sponsorships, collaborating with fitness brands, supplement companies (or possibly expanding and creating our own in the future, along with a full-on clothing line), or fitness influencers to promote our products or services within the app, generating revenue through sponsored content or affiliate marketing.

The app could also prove data analytics and insights into the user. We could use user data to derive valuable insights into fitness trends, user behaviours, or preferences. This information can be sold to research institutions, fitness professionals, or corporations interested in the health and wellness industry, and further grow our revenue.

Some of the Advertising and Marketing strategies that we may use could be:

Targeted Advertising: Advertise the app on fitness-related websites, social media platforms (such as Tiktok which is booming organically these days), and fitness influencers’ channels to reach the target audience. We could implement targeted digital marketing campaigns based on user demographics, interests, and online behaviour.

As previously mentioned, we could do partnerships and collaborations, such as with gyms, health clubs and influencers to offer joint promotions or special discounts to their audience/members. Establishing partnerships with personal trainers, nutritionists, or fitness experts could enhance credibility and attract a wider audience.

We could make a user referral program like affiliate marketing, which incentivises users to refer their friends and family to the app by offering rewards, such as extended premium features or discounts on subscriptions. We could also create a global community active community within the app, allowing users to connect, share progress, and support each other. This would encourage user-generated content, testimonials, and success stories to promote engagement and word-of-mouth marketing.

As I am a huge fitness fan that regularly goes to the gym, this is something that I am truly passionate about and would love to see the lives of millions change and improve for the better, whether that means getting them out of depression or just making them healthier.

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Nature EZ

Kalina, Wiktoria, Natalia and Abbie

Climate change has become a very big issue over the years. All big companies have been using a ton of plastic and creating waste.

In fact there are currently 5.25 trillion pieces in the ocean. Nature EZ focuses on creating natural alternatives. We offer products such as natural handmade paint especially since standard oil paint has a high level of toxins.

We also make our own essential oils which are then turned into perfumes and candles. Our packaging consists of jars that we already have from used over products so as to not generate more waste. Nature EZ focuses on not only bettering the environment but bettering ourselves, to stop using chemicals and embrace what mother nature has given us instead of destroying it.

Since we aim to better the environment 15% of our profits will go to the charity Ocean Cleanup to clean up our oceans and Woodland trust to make sure we have air to breathe.

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NextGenJobs

Ollie Hopkinson, Miles Dinwoodie and Charlie Peacey

NextGenJobs is an online-based service that connects young, energetic workers with job opportunities.

The platform, available as a mobile app, focuses on services offered by teenagers and young adults between the ages of 12 and 18. Users can browse through a wide range of services using the search function, filtering results based on their preferences. Each service provider has a profile that showcases their previous jobs, reviews, personal information, and more.

To generate revenue, NextGenJobs charges a fee of £1.99 for app installation. This pricing strategy aims to make the cost feel closer to £1 rather than £2 (phycological pricing). Additionally, the platform takes a 10% transaction tax, which is clearly communicated to users within the app.
While initially not highly profitable, the business anticipates increased popularity and scalability, leading to long-term profitability with low maintenance costs.

The distribution model for NextGenJobs involves the manufacturer (the app development team) distributing the app through retailers such as the Apple App Store and Google Play Store. This approach aligns with successful companies like ASOS, Amazon, eBay, and Facebook, leveraging widely accessible platforms to reach a broad audience easily. By minimizing intermediaries, the production costs are reduced.

Marketing efforts for NextGenJobs primarily focus on social media platforms, particularly TikTok and Instagram. TikTok, known for its high internet traffic among teenagers aged 13 to 18, serves as an ideal platform for advertising. Instagram, with nearly 1 billion daily users, also provides a significant opportunity for visibility.

Special deals are offered, such as providing the app for free to users under 15 who can provide evidence of age, and promotional codes may be released through successful advertisements. To further boost brand awareness, NextGenJobs plans to sponsor TikTok creators, who are more likely to accept sponsorship agreements. Examples of potential TikTok creators to be sponsored include Chelsea Lascher and Ayden Mekus.

Regarding legal considerations, NextGenJobs believes that young people should have the opportunity to work and earn money regardless of age. However, the safety and control of the child are essential, so parental permission is required for app usage. Parents can also receive the money earned by their children if necessary. For younger teenagers, parents are actively involved in creating the account, providing permission, and learning how to ensure their child’s safety on the platform. Passport identification is required for all users during the signup process, including parents registering their younger teenagers.

In summary, NextGenJobs is an online platform connecting young workers with job opportunities. By leveraging an app-based service, user profiles, and a search function, it aims to facilitate easy access to services provided by teenagers and young adults. With strategic marketing on social media platforms, attractive pricing, and a focus on safety and parental control, NextGenJobs aims to become profitable and scalable in the long run.

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Ocean Hero

Jessie Hodges, Bethan Green and Keira Fletcher

Our business is a non-for-profit business, creating a product that is a self-operated robotic marine animal that collects waste from…

… our planet’s many bodies of water and uses the waste to generate energy to plant ocean plants suited to the environment that our robot has been assigned to.

It is designed to swim around the ocean and graze around the ocean bed, consuming the rubbish identified and scanning them with its internal computer system (making sure it has eaten only waste) and then ejects the non-rubbish items that it could have possibly digested. We make sure that it removes the unwanted items to be recycled. The robotic marine animal will be chosen accordingly to mimic the highest up marine animals in the food chain of its environment to ensure that it will not be eaten by other marine predators larger than it.

Our product will be carbon neutral as it will be powered by gas. The waste is heated up to 800 degrees Celsius without oxygen, creating a gas that is refined to eliminate dust and other pollutants (such as chlorine). However, it will be powered mostly by solar energy, as the sun is even brighter in water. This is because the reflection of the sun from the surface of the water is very strong and even more efficient than the sun outside, (fun fact: you tan quicker in water rather than outside of it because of this).

Our product aim is to tackle the ongoing issue of plastic waste plaguing our ocean environments and endangering our beloved marine life. This will be done by Ocean Hero’s primary purpose of consuming any plastic in its sight. As well as this, Ocean Hero also ensures that the oxygen levels in the water are at its optimum by planting ocean plants such as coral, kelp, etc as it’s important that the marine life has model breathing conditions just like us humans.

We plan on selling our product from manufacturer directly to our consumers as our product is targeted to marine conservationists and scientists. In order to make sure that our product will be used safely, we will only be an online business, so that the general public may not get their hands on our product and possibly further destroy our oceans as Ocean Hero should only be used by those who are qualified. We don’t believe that this will decrease our customer base though as we are confident that our product will be very popular within the environmental scientist community and will be widely used throughout our oceans. We will be directly marketing through the following promotional methods: websites and television adverts.

We are aiming to use Sir David Attenborough as our celebrity endorsement as he is the best face for our cause. Soon, with the benefit of our product, our oceans will be on the road to recovery, and they will once again be the utopian place for both marine and land mammals alike to enjoy.

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Onitoly

Rohan Islam

My business idea is a subscription-based meal delivery service that focuses on healthy and organic food options.

As people become more health-conscious and environmentally aware, there is a growing demand for healthier food options while also supporting sustainability.

The concept of the business is to offer a wide range of delicious and nutritious meals that are made from fresh, locally sourced ingredients. Customers can choose from different plans, such as weekly or monthly, and select the number of meals delivered per week.

The meals will be pre-made and delivered straight to the customer’s doorstep, making it a convenient and time-saving option for individuals who want to eat healthy but have a busy lifestyle.

To differentiate from existing meal delivery services, this business will focus on using only organic and non-GMO ingredients that are ethically sourced and support local farmers. The meals will be well-balanced, providing the necessary macronutrients and micronutrients that the body needs, while also catering to different dietary requirements such as vegetarian, gluten-free, or low-carb options.

Another unique aspect of this business is the use of eco-friendly packaging. The meals will be packaged in biodegradable and compostable containers to minimise waste and environmental impact. The business will also partner with local charities and food banks to donate any leftover food, reducing food waste and helping to feed those in need.

The revenue model for the business will be based on monthly subscriptions with varying price points depending on the number of meals selected per week. The business can also offer add-on services, such as personalized nutrition consultations, cooking classes, and healthy snack options.

To market the business, social media and influencer marketing can be utilised to reach a wider audience. The business can partner with popular bloggers, fitness coaches, and wellness influencers to promote the brand and its benefits. The website can also feature blog posts and recipes to engage with potential customers and educate them about the benefits of eating healthy and organic food.

The startup costs for this business will mainly be focused on sourcing fresh and organic ingredients, developing the menu, and purchasing eco-friendly packaging. The business will require a commercial kitchen space to prepare the meals and transport vehicles to deliver the food.

In conclusion, a subscription-based meal delivery service that focuses on healthy and organic food options is a promising business idea that addresses a growing demand for healthy food while supporting sustainability. By offering well-balanced and delicious meals, eco-friendly packaging, and personalised services, this business can stand out in the crowded meal delivery industry and attract a loyal customer base.

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Pass Potential

Asirul Hasan Islam

Pass Potential is a socially-driven tuition agency with a mission to level the playing field for students who may not have access to private education.

Our goal is to provide high-quality and personalised education services to students of all ages, abilities, and financial backgrounds.
We understand that not all students have equal access to educational resources and opportunities, and it is our belief that every student deserves the chance to reach their full academic potential. Our team of experienced and knowledgeable tutors is dedicated to helping students develop the skills and confidence they need to succeed in their academic careers, regardless of their financial situation.

At Pass Potential, we are a social enterprise that recognises the importance of education as a tool for social change. That’s why we work tirelessly to provide students from underprivileged communities with the resources and support they need to achieve their goals. Whether it’s one-on-one tutoring sessions, group classes, or online courses, we offer a wide range of options to meet the unique needs of each student, with a focus on affordability and accessibility.

Additionally, we specialise in providing data driven results, our approach to this niche is to reduce the inequality from a business perspective but also have local community developments, via the self replenishing process within the organisation, all driven by technology and insights.

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Pasta Domè

Jack Middleton

Pasta Dome is a new idea for a fast-paced fast food service,. Currently there are no big pasta-based fast food chains…

… which can be a healthier alternative compared to other fast food chains.

Due to the cost of living crisis, the cost of food has soared and pasta remains to be one of the cheapest foods to make. This means, even with high quality sauces and other toppings, I can still charge less then competitors but still have effective margins.

People would choose this as I aim to have a cheap but high quality service as well as providing a loyalty scheme and much more promotions. The chain would be special as I plan to produce a wide range of sauces and toppings. We could also use this to manufacture our own pasta and sell to retailers such as Sainsbury’s.

I am the only person in this team, I did have a potential co founder, but he had to leave due to a private matter.

In conclusion Pasta Domè could be the next big chain of restaurants, but a healthy and cheaper alternative with a wide range of choice.

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Perseus Packages

Umar Ahmadmunir, Fredrick Llift and Sheykir Ahmed

We are a subscription based service where you pay a set price every two weeks with a flexible payment plan that will allow you to receive..

… a biweekly package that will introduce you to new hobbies so you can find your favourites and customise the boxes that arrive. The boxes will be aimed at kids aged 6-16 with adapting boxes along the way.

We made this product to solve the issue of unproductive boredom, where someone has time but wastes it because they don’t know what to do with it as children struggle to find hobbies. For example, a survey of more than a thousand secondary school students showed that more than half of them didn’t have a hobby outside of school so we hope to change that by introducing them to a wide range of hobbies for them to experience. This also helps develop children’s talents and allows them to find something that speaks to them in a fun, accessible way.

We believe our product will be unique as we will ask experts in certain hobbies to help design the products and also test the boxes before release with kids to see how the children of different age ranges use the boxes and how much they enjoy it.

Our team consists of three people: Freddie Clift who has knowledge of many hobbies and knows about how businesses run, he’s also overseeing the designing portion of the business, Umar Ahmadmunir a business GCSE student who is good at planning, coming up with ideas and is interested in consumer markets and how businesses operate and Mohammad Shaqir Ahmed, who works in a shop, having experience and expertise with customer interactions.

In summary we are a hobby-based subscription service to help you find something you love to do.

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PlantED.

Lily Roberts, Miyah Wharton and Sienna Davies-Dawson

PlantED. is a company that aims to encourage and educate young children and families to take responsibility for the environment, while also…

… creating a fun and interactive way to grow plants in their own home. Our company sells a new and imaginative way for kids to learn about the world they live in, while also growing their own plant friend, (my little plant). This product is a ceramic plant pot that has a built-in screen and moisture detector that reminds you when to water your plant. It displays a robotic face which its emotions indicate the plant’s water levels.

As well as this, the plant connects to a free app which is also made by PlantED. This app sends you notifications to alert you to when the plant needs watering. Whenever the plant is watered on time (a 30-minute window from when the notification is sent) you can collect a reward. The rewards could include access to new games, plant pot character accessories and more. The default features off the app include: 3 different interactive games, 2 free accessories for your character, 100 coins, and 1 free educational fact every day. The different interactive games are not only fun, they teach young children and families about the environment and taking care of the world and the responsibility it holds.

When you first download the app, you will have to make an account via a parent or guardian’s email. You will be able to create and customise a character for the app and the face shown on the pot’s screen. The app will display a virtual model of your plant and will grow as your own plant does. This will be created by taking weekly photos of your plant and uploading them to the app. The app provides in-depth lessons about the environment which you can unlock by using your rewards. Children can connect with their friends on the app by watching their plants grow together and by competing in mini challenges.

There are three types of My Little Plant sets you can grow: succulents, cacti, and string of pearls. Each plant set is unique and the plants themselves will grow differently, which makes the experience more fun and engaging. Our product’s USP is that it is Smart. It measures the moisture of the soil and communicates the plant’s needs through an app.

It is also environmentally friendly as it is solar powered. It is targeted to younger kids, so we made it exciting with a face that has emotions according to its needs. Our product is available online both on E-commerce and M-commerce and in-store. We would use psychological pricing to attract customers. You can purchase it through our website and access the app through Google Play and the App Store.

Our business would sell other products however, ‘My Little Plant’ is the main product that we offer. We would like to sell the kit in local garden centres and supermarkets, such as Sainsbury’s, Waitrose, Lidl, and Tesco.

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Points for Planet

Tilly Shaw and Beth Earl

Right now, the planet is suffering severely from plastic pollution and landfill sites to global warming and the oceans rising because…

… people have no care as to what they do anymore if they benefit. As the next generation who are going to have to live in this world for at least the next 60 years we know that we need to do something. But we also know that people still aren’t going to change unless they benefit from it, and this is why we came up with Points for Planet.

Points for Planet is a not-for-profit mobile app that is designed for the soul purpose of being sustainable and helping the planet. This is done by the app giving the users a varied number of tasks to do that will in one way or another help the planet whether that is collecting 10 pieces of litter, participating in beach clean ups or possibly going vegan for a week.

If people do the tasks that they are given, then they will then have to upload evidence that they have done it through a picture to make sure that they have done the task. Each task is worth a certain number of points depending on how sustainable it is being that the more sustainable the more points that the user will gain.

With a certain number of points the user will receive a prize and the more points they get the better the prize is. If you only have a low number of points, then only online prizes would be available like a free movie to watch or an online game. But if you save up and do more tasks you can choose to have a better prize that could be sent to the users address like a book or plant.

The whole purpose of the app is to motivate people to change the way that they are living and realise all the problems in the world. But to do this we realise that money would be a problem because we would need to be able to send out prizes.

This is where you come in because Point for Planet will have its own charity where people can choose to sponsor the app so it can keep running so we can help the planet. But the money from the charity would also be used to hold more beach clean ups and other activities.

We aim for our target audience to be young adults aging anywhere from 16-25 as they tend to know more about the serious situations and want to change them. This is also because they are part of the next generation and have more free time to do these thing as they may be taking a gap year from school or have finished entirely.

From our research there is no apps that currently do what we do meaning that it will be a new and exciting journey for a lot of people.

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Press Red Podcasting

Mac Blackman

I’m Mac Blackman, the founder of Press Red, a podcasting platform that run both on YouTube and on its own RSS feed website.

I started Press Red in 2019 after being a fan of podcasting and wanting to create my own, the biggest target for my business is a self-hosted place where people can host their own podcast with support (with tool and advice on how to run a podcast).

At the moment, we Produce 4 shows functions, Press red Podcast, Steamy and Screen 3 these podcast look into different areas like Tech, Movies and the gaming industry.

With Press Red, I (Mac Blackman) Make sure that every episode is produced in a way that everything looks and sounds professional.

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Project Green

Beth Earl and Tilly Shaw

9 million tonnes of furniture are thrown out every year, contributing to the ever-growing climate crisis. However, we believe we can change this.

Our new, innovative business idea helps people to find and alternative solution to throwing out their still-usable but off-trend chairs, sofas, and cushions.

At Project Green, we strive to reverse the inevitable process of waste furniture, changing it into something that can be loved again but also fit into current styles and trends. We aim to re-upholster anything given to us for the lowest price possible, with the hope our clients can then go on loving their antiques for as long as possible. To sustain this business, we would have to charge a small fee in return for this service, however, since so many people are now trying to be more eco-friendly, we believe this wouldn’t be a problem for many.

Our target market would be students and adults looking to re-style existing pieces of functional furniture for a small price. This may interest young adults (20-30) as this target audience will be more likely to have second hand, older chairs, or sofas that they could keep, but don’t look flattering.

There are existing businesses that will re cover sofas and chairs, however, at Project Green, we are different. While other upholstery companies will focus mainly on profit and self-gain, our unique business will focus our attention and time to making this process as climate friendly as possible. This what sets us apart from all the other business like ours and adds the divider between the contrasting views of entrepreneurial spirit: profit vs. what’s best for the customer and the environment. The latter often get shunned aside in the pursuit of profit, and that’s where we come in.

To run our business, we will obviously need staff. We intend to open applications for 2 or 3 full time staff who could be trained and would handle the manual side of this process. We would make sure they are paid fairly, and according to the quality and standard of their work. We would be flexible with hours and workdays, meaning this could be a perfect job for someone with a family or a tight schedule, as long as all deadlines are met to a high standard and on time.

As stated before, we will aim to keep prices as low as possible. The average 3-seater sofa will need around 10-20m of fabric, for example. And the range in cost for a square meter of fabric costs around £20-£100 depending on quality, style and make. This means the overall range for a 3-seater sofa could be anywhere between £200-£2000+ (and could be much more). In our prices, we would only include: price of required fabric, springs, cushions or foam needed for repairs, shipping of the actual furniture itself and the wage for our staff, plus enough extra to pay rent and bills for the workshop.

In the future, we hope to expand and, overall, try and reduce the amount of functional furniture tossed thoughtlessly into landfill each year.

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ProLink

Muneeb

ProLink, is a groundbreaking app that connects professionals and customers, ushering in a new era of labour solutions.

Whether you’re in need of a skilled plumber, electrician, or any other type of labour, Prolink will be the go to platform to hire top – quality professionals directly. With its innovative features and user – friendly interface, ProLink is poised to change the landscape of the UK labour market, making it more accessible, efficient, and cost-effective than ever before.

Imagine a world where finding the right professional for your specific needs is just a few taps away. ProLink will empower customers to browse through a diverse pool of qualified professionals, each with their own expertise, and ratings, ensuring that customers have access to the best talent available. Say goodbye to hassle of endless online searches, unreliable recommendations, and time-consuming phone calls. ProLink will streamline the process, saving valuable time and effort.

One of the key advantages that Prolink will have is its ability to reduce cost for both professionals and customers. By eliminating intermediaries and connecting professionals directly with clients, ProLink cut out, unnecessary fees, and commissions, resulting in more competitive pricing for services. Professionals consider own rates, ensuring transparency and fair compensation, while customers benefit from affordable labour solutions without compromising on quality. ProLink truly democratises the labour market, levelling the playing field for everyone involved.

Prolink will also foster a vibrant community of professionals and customers. The app will provide a platform for professionals to showcase their expertise, build their reputation, and expand the client base. Customers, on the other hand, can gain access to a trusted network of skilled professionals, enhancing the confidence in the services they seek. ProLink’s review system and rating features will ensure accountability and encourage excellence, promoting a culture of trust and reliability. ProLink will benefit customers, but also support local labourers and the wider UK market.

Additionally, ProLink offers a user – friendly platform that simplifies the entire process from browsing profiles, and comparing ratings to scheduling appointments and secure payment options, ProLink will ensure a seamless experience from start to finish. With ProLink, we have the power to choose the professional, the best meets our requirements and book their services with confidence. ProLink in visions of future, where labour solutions are readily available, affordable, and tailored to individual needs. By leveraging the power of technology, ProLink bridges, the gap between professionals and customers, creating a win-win situation for both parties. Together, we can unlock the true potential of the labour market and pave the way for a brighter, more connected future.

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Q0UG Games

Henry Cibirka, Zephyr Bayliss

Q0UG Games is a game development studio based in Ipswich with owners Zephyr Bayliss and Henry Cibirka.

Founded when we were both only 13, we worked tirelessly on creating games for people to play. Some notable games created by Q0UG Games are Grocery Store Simulator: A game where six players work together to run a shop. That game has gained over 160,000 plays with many more DAUs.

Other notable games include: Beat People Up Simulator which has gained over 30,000 visits and Punch Wall Simulator which has around 18,000 visits. Q0UG Games has made over £3,400 in profits and all of the money is reinvested back into the company as a core value to grow. Most games created by Q0UG Games are made within 6 months and both Henry and Zephyr, now 15, have worked tirelessly on each game created. Wether it be programming, 3D Modelling, Sound design… etc, Q0UG Games has done it.

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Re-Tredd

Meg and Ella

If you want high quality, high standard, high performance boots we got you. Re-Tredd is a company that specialises in sustainable…

… footwear. We are committed to creating products that are both environmentally friendly and high-performance. Our football boots are made from recycled materials, including old tires, plastic bottles, and fabric scraps. This makes them a more sustainable choice then traditional football boots, which are often made from petroleum-based materials.

Our football boots offer a number of features that make them ideal for both professional and amateur players. They are lightweight and flexible, providing excellent agility and control. The outsoles are made from recycled rubber which provide excellent traction on both natural and artificial surfaces. The boots are also water-resistant, making them ideal for playing in wet conditions. There are a number of benefits to choosing Re-Tredd football boots. They are more sustainable then traditional football boots, and they offer a number of performance features that can help you improve your game. In addition, Re-Tredd football boots are backed by a 1 year warranty. Imagine how many goals you can score with these boots.

Our football boots are priced at £124.99. this is a competitive price for a high quality, sustainable football boots. We would like to invite you to try a pair of Re-Tredd football boots for yourself. We are confident that you will be impressed with their performance and sustainability to order a pair. So kick off your Re-Tredd journey by visiting our app where you can pay an extra £4.99 to unlock extra features and designs for your boot.

Don’t get caught offside buy none sustainable brands. Order before the final whistle blows. You’ll thank us when you get your Hattrick.

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REBOOT.

Charlie Carter and Aston Oniell

REBOOT. is a pioneering social enterprise committed to providing affordable CPR compression devices to communities…

… worldwide. With a vision to save lives and improve survival rates in emergency situations, REBOOT. focuses on addressing the global disparity in access to life-saving equipment. By offering reasonably priced CPR compression devices, the organisation aims to empower individuals, organisations, and healthcare systems to respond effectively during cardiac emergencies.

Cardiac arrest is a leading cause of death globally, with millions of lives lost each year due to inadequate emergency response. Access to proper CPR devices and training plays a crucial role in increasing survival rates. However, traditional CPR devices often come with exorbitant price tags, limiting their availability to well-funded healthcare institutions and affluent individuals. REBOOT. recognizes this disparity and seeks to bridge the gap by offering cost-effective solutions. REBOOT. designs and manufactures high-quality, user-friendly CPR compression devices that are priced fairly to ensure affordability.

Leveraging innovative technology, the organization develops portable and durable devices that are suitable for use in various settings, including hospitals, ambulances, schools, and community centers. These devices incorporate advanced features to guide users in administering effective CPR, thus increasing the chances of successful resuscitation. To achieve its mission, REBOOT. actively collaborates with local and international partners, including governments, non-profit organizations, and healthcare institutions. These partnerships help in establishing distribution networks, facilitating training programs, and creating awareness about the importance of CPR and the availability of affordable devices. By working together, REBOOT. can reach underserved communities and make a meaningful impact on global healthcare accessibility.

Charity is a large part of our business meaning a partnership with non-for-profit organizations is key to expand our product across the globe and save as many lives as possible. Price is important for our organization; we believe access to health is restricted in countries like America and efficient health care is not accessible to many. Our product, The REBOOT. will not come at a high price because our products affordability is a key factor in ensuring widespread accessibility. By keeping the price low, we empower individuals from diverse backgrounds and income levels to enjoy the benefits and safety of our product. We won’t let financial constraints limit access to our customers.

n conclusion REBOOT. is a trailblazing social enterprise that recognizes the global disparity in access to affordable CPR compression devices. By offering reasonably priced solutions and comprehensive training programs, the organization has become a catalyst for change in the field of emergency response. Through collaborative partnerships and a commitment to community empowerment, REBOOT. will make a significant impact in improving survival rates during cardiac emergencies. By providing access to affordable CPR devices across the globe, the organization is allowing individuals and organizations to save lives and create a healthier, safer future for all. REBOOT. the future of health.

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RescuHer

Maja Coomber, Lucy Holland, Anna Benjamin and Katy Smith

RescuHer is a women’s safety app and accessory that supports women when walking home alone and allows them to contact…

… the emergency services when in danger.

We believe that the issue of women’s safety is particularly important in recent years. The goal of our business is to protect women when walking alone or in groups, and we aim to do this by creating an app where there is a direct line to emergency services that can be accessed by the click of a button on the app.

As well as the app, we also have a charm bracelet available, which is perfect for our target market of women that are older than 15 years, as it is stylish yet able to protect when in danger. The bracelet is available in 5 colours: blue, white, pink, purple and silver. The charm holds a small tracker and the logo of RescuHer embellished on the back, that when pressed and held for 3 seconds sends out your current location to emergency contacts of your choice, which can be altered on the app. This bracelet is our USP.

We would also like to collaborate with What3Words, which is a service that allows your location to be described in 3 words, which is unique to a metre squared area of space. This will help our business greatly, as our emergency response team will be able to send help specifically to the scene as soon as possible. In total, this would cost our business £99 per month to use their service 30,000 times monthly within our app. In terms of pricing, as a business, we would use penetration pricing. This sets us a low price for both the bracelet and the app itself. Therefore, more customers will purchase so we can gain popularity but also eventually increase out price so we can maintain high profit margins.

Starting at a price of £14.99 for our wristband, this is an affordable option for those who are looking for this option and is at a suitable price for most of the public to purchased. The app would cost a monthly fee of £3.99, however if you buy the wristband as well as the app, you will receive a discount of £2.99 per month.

Marketing is a very important element of our business as it is how ensure most people across the country are aware of our product. The app is available to buy from the app store, so it is easily accessible. The bracelet is aimed to be available from retailers such as Amazon as well as Argos. We are aiming to use Instagram for our advertising platform as well as other social media applications.

We believe that RescuHer will significantly impact women’s lives over the world and has the potential to be used by millions. We are entirely confident that RescuHer will improve the lives of many and give women them the ability to confidently walk home with peace if mind that help is only a button away.

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Retro Kits FC

Jake Baker Newman

Retro Kits FC retails retro football shirts online. Retro football shirts are an unsaturated market with very little competition and lots of space…

… for a business like ours. Our main aim is to sell large quantities of these shirts with a good profit margin. We are also going to offer a shirt printing service where customers can send us their football shirts and have them printed. This is another way we can upsell customers to increase the profitability of our business

After conducting market research, we have concluded that there is a gap in the market for retro football shirts and there would be a vast market and audience for our products. This is because we figured that there are millions of football fans and some of which would be interested in purchasing a retro shirt.

Our products will mainly be sold on an online website, and we believe that this is the easiest way to start taking and fulfilling orders with very little startup cost. We will use a platform such as shopify to set up a simple ecommerce website and get started. A website also allows all of our potential customers to access our products from anywhere without the need to find a store. We will also consider utilizing pop up stores as a cheap way of selling products in person.

To market our products, we will start by using organic growth social media platforms such as Tiktok, Instagram and Facebook. These platforms allow us to drive traffic to our online store for free. Social media pages also allow us to build our online presence and build our rapport with customers. This is essential as customers are more likely to buy from a trusted brand. Later on we can use paid marketing such as running paid advertisements and influencer reviews to further increase traffic to our online store.

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REWIRE COLLECTION LTD

Jay Shah

Rewire is an online marketplace that gives buyers affordable access to a wide range of manufacturing processes such as 3D Printing, CNC machining and laser cutting to name a few.

I started working on this business after being a frustrated hobbyist faced with the problem of not being able to access production processes for a reasonable price and I knew I wasn’t alone with this problem. Production equipment is expensive and hence hobbyists and small business have to ‘know someone who knows someone’ in order to access these technologies affordably.

Usually, buyers have to use individual vendor websites to receive quotes which is a time consuming and tedious process. Rewire is a multi-vendor marketplace so a buyer can view several vendor profiles and receive quotes from them through one page – saving time and money.

The unique selling point of Rewire is that anyone can join and offer their services. It could be one man with an inexpensive 3D printer all the way to large corporations with a plethora of expensive and high-end machinery unlike other websites which are selective as to who are the vendors. This creates a gap in the market which Rewire aims to fill.

The advantage to the seller is that several clients can be found on one marketplace rather than advertising on generic platforms like Etsy or Facebook, which buyers don’t typically use due to the lack of buyer\/seller guarantees. Moreover, sellers have complained about high listing fees which made its usage unviable. Other sellers used social media or created their own website but these strategies were very time-consuming and expensive and the seller had to wait before these strategies ‘bore any fruit’. \r\nIf we look at the number of UK DT GCSE entries, I estimate there would be 136,000 users in total requiring 1 service each in a year. If Rewire can make £0.5 per service, annual sales from UK schools alone would be £68,000 which does not include additional revenue from A Levels. Key costs to run this business would be paying a minimum monthly fee of £190 which includes tech support.

I plan to grow my business by initially approaching vendors available to list their services on ReWire. I will subsequently market to buyers and sellers primarily using social media including forums which are frequently used by my target market. Rewire will generate revenue through transaction fees and offering a premium version for sellers wanting priority of listing. I need financial backing to add important features to my website as well as cover marketing costs.

Risks to my marketplace include people sharing contact information to bypass transaction fees. This is prevented by putting an electronic filter – as used by Airbnb. Another risk is sellers and buyers disputing if the products were made to pre-agreed specifications. This risk is mitigated by third party inspection companies.

Rewire will democratise manufacturing services just like Amazon did for products. My knowledge and enthusiasm combined with financial backing and mentoring will be a recipe for success.

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Savos Dept

Denis Uju

My business is a personal shopping business. I source and provide people with the goods and services they want.

An example of this is sourcing air pods, iphones and trainers for customers. This could range from first gen AirPods to designer shoes like Dior b22’s. I would use the capital for business cards and capital to expand my business to provide people with more goods and services. I need the capital to start advertising to reach the customer segmentation that want my service. I’d like to use TikTok and instagram ads starting out and slowly expand to google and Facebook ads once my business gain’s publicity.

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SK Robotics

Suleymaan Khan

Introducing “SK Robotics,” a ground-breaking initiative aimed at teaching youngsters, especially those from deprived backgrounds…

… about the exciting world of engineering.

With a keen understanding of the massive shortage of young engineers, I am driven to create passion, vision, and opportunities for these aspiring engineers, ensuring a bright future for the field. Without intervention, the loss of engineers within the next 10 years is a looming possibility, making it crucial to ignite interest and provide pathways for the next generation.

At SK Robotics, my mission is to demonstrate to youngsters the pervasive influence of engineering in their everyday lives. From the phones they use, the films they watch, the trainers they wear and the concerts or sports stadiums they attend, engineering is the foundation behind it all. Even their favourite eating places, gaming consoles, beauty products, jewellery, and accessories owe their existence to engineering marvels. By showcasing these connections, I aim to inspire a deep appreciation and curiosity for the field.


Classes will be offered both in-person and virtually, ensuring accessibility for all interested students. With a venue already identified and associated costs gathered, SK Robotics is primed to provide a conducive learning environment.


Furthermore, the recognition received on June 22, 2023, for the Network Rail Innovation Award and being a runner-up in the Intermediate Engineers Award speaks volumes about my commitment and potential. The prestigious award was granted for my innovative Butler Robot, designed to assist the elderly with mobility, dementia management, medication adherence, loneliness prevention, and fostering independence at home. This transformative solution also contributes to freeing up valuable hospital beds.


At the young age of 14, I have already established a strong online presence through my own YouTube channel called SK Robotics which showcases projects like homemade flying airplanes and remote-control cars. I aim to captivate young minds and ignite a shared passion for engineering by leveraging my YouTube and social media presence. I anticipate attracting additional students, thereby increasing the number of participants and making the business profitable. This passionate approach is the driving force behind my belief that I can not only address the shortage of young engineers within the country but also build a thriving business.


Market research has yielded overwhelming support from local residents, validating the demand for my ideas. Furthermore, my engineering classes will not only teach youngsters how to make robots but contribute to resolving local issues, such as graffiti, environmental concerns, and road safety for youngsters. By actively engaging with the community and providing practical solutions, SK Robotics aims to make a positive impact on society. In conclusion, SK Robotics is committed to empowering and inspiring the next generation of young engineers. Through accessible education, innovative programs, and a passionate approach, I strive to create a world where young engineers can pursue their dreams and contribute to a better future. Join me on this exciting journey as I shape young minds, resolve local challenges, and build a brighter tomorrow.

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Skye Connemara Youngstock

Skye Crossland

Before going to university, I will be taking a year off to pursue my side-hustle, which I hope will be the beginning of my five-year plan to start…

… breeding horses. I have been around horses all my life and started riding at the age of 2. I am a skilled horsewoman and eventually my game plan is to breed horses and run my own equine veterinary clinic.

So, what is my side-hustle? Basically, I want to begin my career by importing (from Ireland), ‘breaking in’ and selling Connemara ponies. I am passionate about horses and have been breaking in and bringing on ponies since I was 10 years old for other people but never for myself.

Why Connemaras? The Connemara breed is the ultimate pony for a teenager and is Ireland’s only native pony breed. They are an excellent transition to horses and make fantastic forever horses. These ponies are known to excel in all disciplines and are pony club all-rounders good for dressage, show jumping, endurance and trekking. They are child friendly, exceptionally beautiful and intelligent, trainable ponies who are in great demand. The ideal age to break a Connemara in is aged 4-5.

Return on investment? The economic value of the equestrian sector in the UK is £4.7 billion. 27 million people have expressed an interest in horses in the UK. 2.4 million people ride in the UK on average 5 times per week and there are just under 400k horse owning households estimated.

£10k is an ideal amount of money to get me started with 2 Connemara ponies. With this money I can buy and transport both young (aged 4-5) ponies to Somerset from Ireland. I will also be able to insure, feed, and pay for DIY livery for one year whilst I train them. This will also include vet fees, vaccinations, shoeing and dentistry. I estimate the cost (I can provide fully broken-down costs if required) for all of the above to be £5k per pony. I am confident that I will then sell the ponies for £8-12k each once trained making a substantial profit and allowing me to reinvest the profit then buy more ponies.

Future plans? As above, I intend to grow my side-hustle alongside studying to be a vet, eventually branching out to breeding. This will help me to fund my studies and eventually open my own vet clinic.

Why invest in me? I am extremely hardworking. I am also very knowledgeable and skilled in riding and caring for horses. I have a good head for business and an entrepreneurial spirt. There is not much diversity in the equine industry, and as a mixed-race person, I would like to work towards changing this -eventually being in a position where I can offer work experience options to other young people like me.

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SmartBoard

Jacob Croft, Matthew Boydell and Alfie Lee

The Smart Board is a high-tech device designed for people who love outdoor sports such as snowboarding, skateboarding, surfboarding…

… and more.

It is a device that is easily placed on your board of choice that can help you track your speed, location, distance, and has a satnav built in. The product solves the problem of not being able to accurately track your performance during outdoor sports activities- this appeals to our audience that take the sport seriously and competitively.

Without the Smart Board, it can be challenging to keep track of how fast you are going or how far you have travelled. With the Smart Board, you can monitor your progress and analyse your performance to improve your skills and set new goals.

Moreover, the satnav built-in feature is extremely useful for people who enjoy outdoor sports in remote or unfamiliar areas. With the Smart Board, you can easily navigate through new terrains and avoid getting lost, providing you with a sense of safety and security during your adventures.
Smart board is available as a premium product that is the pinnacle of luxurious snowboarding, because of this it would be at the high retail end along with other big snowboarding brand names, a suitable price would be along the £400-£500 area as that is the price of most existing high end snowboards.

As a company we would be heavily focused on the quality of our product, we would research the most suitable materials to use for a long-lasting product, with maximal efficiency. We would want flexible but trustworthy suppliers to provide us with parts and materials.

As a unique selling point, we would explore the idea of trying to make our boards out of recycled materials, to open up our target audience to the customers who prefer environmentally friendly products. For us, flexibility is important as we would favour Just In Time production so we can limit warehouse costs meaning we can save money to reinvest into the company, this includes improving manufacturing methods and creating a healthy, enjoyable workplace environment.

As a premium company, we realise it is crucial we have a strong brand reputation and identity which would be supported by our strong customer loyalty. To do this we will ensure we interact with our customers even after the sale closure as we want to make sure our customers are fully satisfied with their purchase.
Overall, the Smart Board is an innovative solution that enhances the experience of outdoor sports enthusiasts by providing them with a reliable and accurate way to track their performance and navigate new terrains alongside ensuring the safety of the boarder. Smart board is especially needed for snowboarders that are relatively new to an area or snowboarding in general.

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SocialPro

Junior Makame

SocialPro is not just another AI tool; it is a comprehensive solution specifically designed to tackle one of the biggest struggles every creator, brand, and influencer faces on social media:

growth. In today’s world, no matter who you are – a local bakery, a new fashion brand, or a budding influencer – having a strong social media presence is not just nice to have, it’s a must-have. However, figuring out how to grow on social media can feel like shouting in a roaring windstorm; you’re hoping your voice gets heard over the deafening noise of the crowd.

I know this problem well because I’ve been there.

At the beginning of my journey, I faced the challenge of growing my first startup online with no marketing budget. This forced me to the tricks of making viral videos on TikTok, and thanks to that, my last business was able to serve more than 2000 customers, surpass 20k followers and reach over 1.3 million views in just nine months of launching. And now, with SocialPro’s technology, it makes it easier than ever before to grow an online presence without having a big marketing budget.

By leveraging AI technology, it dissects the elements that drive success in your niche’s content (focusing on TikTok), closely scrutinising the visual and audible aspects of viral content. This analysis fuels a data-driven, weekly growth strategy tailored to you, including the script, the optimum hashtags to use, the best duration, the ideal posting schedule and much more. It truly is your personal social media strategist. This idea came to me at the start of the year, and within just a few months, my team and I built the product’s initial version (set to launch at the end of July) and amassed over 5000 creators on our waitlist, attesting to the undeniable demand for our solution. Yet, this is merely the first ripple in the vast ocean of a $100 billion market opportunity.

\SocialPro is the way to grow\” isn’t just a slogan. It’s our promise to creators and entrepreneurs worldwide. With SocialPro

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SOS Buds

Sofia White, Abigail Lacey and Jara Nawar

SOS Buds are earbuds in which early morning runners can wear, whether it be to listen to music or have their location tracked…

… in order to feel secure and safe while exercising. The main feature of our earbuds is a button on the side of the product, in which you can tap twice if you feel unsafe whilst running. From here, you will be automatically connected to a hotline with a trusted professional, who will guide you through what to do and take any measures necessary to keep you safe.

Our product has two different designs: wireless or wired headphones, which vary in pricing and design. We decided on designing this product as 73% of women don’t feel safe walking or running at night or in the morning. Running is a way to keep healthy and improve mental health, which therefore limits many if they do not feel safe leaving the house. This ever-growing issue sheds exercise into a negative light, in which we want to solve, and show our customers that running doesn’t have to be scary.

Our wired earbuds would cost £25.99, which benefits from psychological pricing. The use of this strategy would greatly boost our profits, as the use of .99p will convince the customers they are saving money as it presents our product cheaper than in reality. Our wireless earbuds are slightly more expensive, due to the difference of material and technology used. The price of our wireless headphones stands at the price of £29.99.

Our channels of distribution for the app are from the manufacturer straight to the consumer. We chose this as this is the quickest channel of distribution, selling from the app store directly to our customers. However, for our main product, the headphones, the channel of distribution would go from manufacturer to wholesaler, to retailer to consumer. The advantage in doing this is the provision of distribution from the wholesaler, as we cannot supply our product to the many outlets that stock our product.

After purchasing our product, a QR code will be provided on the packaging, which will guide you to the app accompanying the earbuds. This app will track your journeys constantly, similar to Strava, and give you the ability to use Spotify, Apple Music and Amazon Music via the app. We will be using discounts at our initial release to boost our sales and profits, such as giving a 10 percent discount code if the app is shared via social medias.

We plan to do most of our advertisement on social media, as our target demographic is young adults, in which dominates the presence of social media. TikTok is a great platform to advertise on, due to the algorithms and the range of audiences on the app, which can attract more customers.

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Splash & Sparkle Jet Washing Co.

Cagri and Tyrone

This business specialises in providing high-quality pressure washing and garden cleaning services for homeowners and businesses.

We are looking for students from ages 15-18 to come and work with us. This is a massive opportunity since you would be having superb work experience whilst getting paid.​ We are looking to train and higher experiences so we can take care of all your outdoor cleaning needs and help new employees fit into our team.

Personally I have got quite a lot of experience since when I was younger, I used to help my dad pressure wash around our house. Our pressure washing services will be designed to effectively remove dirt, grime, and stains from all types of surfaces including concrete, brick, stucco, and wood. With our state-of-the-art equipment and eco-friendly cleaning solutions, we can restore your property’s exterior to its original beauty. We are also looking to provide for all equipment so the customer will not need to worry about buying any supplies, outfits or equipment.

In addition to pressure washing, our garden cleaning services include trimming and pruning trees, weeding flower beds, and mowing lawns. We take pride in providing our clients with a customized approach to landscaping and garden maintenance, ensuring that every detail is taken care of to ensure a beautiful outdoor space. You may be asking yourself, how’s this business different to others well we are eco-friendly, we support younger students to make money, we give students work experience, efficient and we also do gardening!

So Let us take care of the dirty work so you can enjoy a beautiful, clean, and well-maintained outdoor space.​​

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Strawberry Art Pie

Samantha Brown

My business is a creative business called Strawberry Art Pie, consisting of crocheted plushies, earrings/ other jewellery and art…

… such as paintings.

I began my business back in October 2022, when I first applied to a Halloween market at my college Lisburn SERC. I have done my best to help develop my business by getting advice from my mentor and expanding my audience with TikToks and Instagram posts.

I have only started my journey as an entrepreneur, and was proud to win my first award, “Entrepreneur of the Year” in March of this year.

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Suntracks

Freddie Coombe, Gryff Pitcher, Olly Bevan-langlois and Ben Southgate

Sunglasses have long been an essential accessory for protecting our eyes from harmful UV rays while enhancing visual clarity.

However, recent advancements in technology have taken sunglasses to new heights by integrating performance tracking capabilities. These innovative sunglasses not only provide eye protection but also track various metrics to help athletes and sports enthusiasts enhance their performance.

We have identified that this is a gap in the market due to the fact no company has released any product like ours.

Performance Tracking Features: Suntracks performance tracking capabilities offer a range of features designed to monitor and analyse various metrics. Suntracks sensors, and GPS technology to provide real-time feedback on key performance factors such as speed, distance, heart rate, and even calories lost. By tracking these metrics, athletes can gain valuable insights into their performance, set goals, and make informed decisions to improve their training and overall results.

Real-time Data Display: Suntracks incorporate a heads-up display (HUD) system that allows users to view their performance data in real-time without interrupting their activity. The HUD is typically projected onto the lenses using augmented reality. This feature enables athletes to access essential information without needing to glance at separate devices, keeping their focus on the game or activity at hand.

Ergonomic Design: The design of suntracks that track performance in sports is crucial to ensure a comfortable and secure fit during intense physical activity. Suntracks are crafted using lightweight and durable materials such as carbon fibre and titanium, ensuring they can withstand rigorous use while remaining lightweight. The frames are designed to be aerodynamic, minimizing wind resistance and reducing fatigue.

Additionally, adjustable nose pads allow for a customizable fit, ensuring the sunglasses stay in place even during dynamic movements.

Advanced Lens Technology: Suntacks have performance tracking capabilities employ advanced lens technologies to enhance visual acuity and protect the eyes from harsh environmental conditions. Polarized lenses reduce glare, enhance contrast, and provide better clarity, allowing athletes to see more clearly and react faster. Some models incorporate photochromic lenses that automatically adjust to changing light conditions, ensuring optimal vision in various environments. Additionally, these sportsglasses offer 100% UV protection, safeguarding the eyes from harmful rays during prolonged outdoor activities.

Connectivity and Compatibility: To maximize their functionality, suntracks sunglasses are equipped with wireless connectivity options. They can sync with smartphones or other compatible devices, allowing users to transfer and analyse their performance data using dedicated apps.

Price: Suntracks will vary in price depending the release. We will use price skimming to bring in lots of revenue at the start and then nearer the end of the products life it shall decrease to maximise profits at the end. The glasses will start at £150 and will decrease steadily to £100.

Conclusion Suntracks are a remarkable revelation of technology and eyewear. With their innovative features and ergonomic design, these sunglasses offer athletes and sports enthusiasts valuable insights into their performance, enabling them to optimize their training and achieve better results.

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SYRS

Freddie Winks

Summary: my business is a streetwear clothing brand that aims to keep prices fair but maintain high quality standards.

I believe there is a new route for streetwear as it has developed over the years and has changed dramatically.

Problem: In the UK it is difficult to find affordable clothing with high quality production. You either have low end lost cost (Primark), or high end clothing (Louis Vuitton). There is not many alternatives to streetwear to have lower cost high quality goods.

Unique Value: I believe I can make SYRS into a streetwear brand like none other. In the US, streetwear is quite different to the UK and im looking to bring this aspect to the UK. I don’t believe many UK clothing brands have done this.

Team: SYRS is run by myself. I currently study finance at College and are putting my finance skills to use within SYRS.

Marketing and Sales: i believe social media is the best form of marketing for clothing brands (Tiktok, Instagram). I also believe that influencer promotion is a brilliant form of promotion. Risks and solutions: a problem I could is that the competition for streetwear is very crowded. There are much bigger clothing brands that are always one step ahead of you. Thats why im looking to create something totally unique with SYRS and bring a new twist to UK streetwear.

Conclusion: I believe with the right marketing and promotion SYRS could stand out to other competitors and can see traction building massively within the next few years. I currently already have a manufacturer and website created. I have release 1 hoodie so far and still have stock. Market: the market from streetwear in the UK is huge and theres no denying that. However, the market for certain niches of streetwear can be much smaller and im looking to dive into multiple of these smaller niches to really grasp the whole market.

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The Auto Folder

Harvey Rodgers, Stephen Soares and Teifi Jones

Our business is called the auto folder. it is totally unique in the sense that it is the only automatic clothes folder in the world.

Our machine automatically folds your chosen clothes with ease by the touch of a button, leaving the customer with the satisfaction of perfectly folded clothes and knowing that their time has been saved.

Our unique selling point is the fact that you can fold your clothes more efficiently and spend your time on something more important. It runs using rechargeable batteries which means that our product is completely sustainable.

Due to us being the only company in the world to sell this product we are going to be using price skimming, this means that we can charge a higher price for it. This will initially increase our profit largely and then when the sales start to drop we can decrease the price, making it more available so that a wider range of customers will be able to purchase our product. The cost of our product will initially be £29.99 but then after a couple of months this price will be reduced to roughly £20, making our product widely available to the average person.

Research has shown that the huge number of 40% of adults across the US did not have enough free time to enjoy their hobbies and passions and our product makes sure this is not the case as the Auto Folder ensures the customers precious time is saved. Also, folded clothing can be an ultimate space saver for any adult or parent so this would not be an issue either and you could use your free time on a more worthwhile activity. Furthermore, our product is very environmentally friendly and sustainable due to our whole product being made of recycled materials. It can also be recycled once you are done using it.

The media we will use to advertise our product will be Facebook, Instagram and Twitter as these platforms reach a broad audience quickly. We will also use word of mouth which means that we encourage our customers to share their experience on social media, review sites and simply talking to others. By doing this, we are sure we can increase our customer base at a rapid rate and increase out profit hugely.

In conclusion, The Auto-Folder will not only neatly fold your clothes and save your time at an affordable price, but it will also help to save the environment itself and enable you to do your part towards it as well. It comes at an affordable price for everyone so that not only the wealthy can have the luxury of using our products.

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THE BIG QUEST?ON

Paolo Ben Salmi

My business aims to tell short, simple concise stories based on a question, for example, a common question that we all get asked is…

… “How are you?”

But what if that question had a deeper answer than I’m great or good. What if It told a story? What if the person you sit next to on the tube had a larger story than his pristine suit and chequered tie? What if the beggar was once a stockbroker.

THE BIG QUEST?ON aims to ask and answer the world’s simplest yet most daring questions. What if you could make a community by asking questions? Our plan is these stories in the form of books. and in the future we hope to expand to create short documentaries and create our very own BIG HQ.

There’s no such thing as a silly question; but small ones that can make a BIG impact.

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The Eden Rose Project

Eden-Rose Kyei

Hi! I am Eden-Rose and I am 13 years old. I created the Eden Rose Project to raise awareness about autism by sharing my own…

… journey and playing my self created piano compositions. I’d love to be able to also invest in some sensory toys and products that I can encourage other parents to borrow (to test if their child likes it) and eventually buy.

I have an instagram page albeit a small but growing following so hopefully I can use that as one of my marketing tools.

I’d also like to invest in my own merchandise eg the Eden Rose Project t-shirts to sell. This should also help raise awareness about autism.

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The Leaning Tower of Pizzeria

Finn Sutton, Alex Mihailov and Benji Marvin

Have you ever wandered what it’s like to have fresh, homemade pizza delivered straight to your door? Well, we have the answer.

The Leaning Tower of Pizzeria can bring convenience and Italian food to you, with just the click of a button. Picture this… You are hosting a big house party and that frozen pizza just will not cut it. Instead, simply type in our website into your browser and click order now. Voila! Italian food that is fit for any party.

Our professional chefs will come to your address, cooking up a custom meal fit for your tastebuds. Do you really want a cold, soggy pizza which has travelled many miles on the back of a motorbike when you could have a fresh pizza made just for you at your own house.

With an investment, we would purchase a van and pizza oven as well as the other appliances which we would use to convert a van into a pizzeria on wheels. This would enable us to make handmade Italian pizza on the go.

We know this could be a successful, profitable business which could grow to more locations and to expand our target market and profit, which can be invested back into improving our cooking facilities so we could make a better quality and quantity of pizzas.

Through primary research we found that the average person would spend £14 on a medium pizza. However, our pizzas are freshly cooked and aren’t delivered, but are made just for you at your doorstep. Therefore, we aim to price our pizzas at the price of £14.99 to make a reasonable profit margin to invest in our business so we can constantly improve the efficiency of making our pizzas.

To save money and hassle we have decided to place a minimum spending of £20 due to the idea of having a private pizza chef at your door! No matter how unique your tastebuds are, you will find a combination of quality toppings which will suit anyone’s preference. With your investment we would like to begin this business and do something we love and have in common. Italian Food!

Thank you very much for this opportunity and we are hoping to see you further in the competition.

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Throwback Football Kits

Jake Crumpler and Charlie Dawson

We have created a Business called Throwback Football Kits. This business is going to be about us selling retro or custom football kits.

We will be selling kits from across the world varying from Asian and African leagues to European leagues.

Also, if we get big and get enough followers on our social media and start to get recognised we will be doing surprise mystery kits. This means when someone pays for a mystery kit, we will pick it randomly from the selection then post it to them. This is a clever idea as people might find it hard to buy retro football kits.

Also, people may not notice kits from different leagues so this website will allow them to come across different kits they might like.

We have found out that other businesses who are doing the same thing as us are not selling kits from different leagues, not many people will know. So, we have created this business to get people to buy different kits from around the world and NOT just the top 5 leagues in the world.

If we manage to win then we will invest our money in buying loads of kits, so we do not run out of stock. Having too much stock will not be an issue in this situation as old football kits will not run out of fashion as most of them are iconic and popular. We invest another bit of the money in buying personalized packaging. This will mean when a customer purchases one of our kits they will know it is from us. Also having our own packaging will make us look more professional.

I think they should invest as there are many people out there who have not got a football kit that they would like, and people may not realize that they are genuinely nice kits outside of Europeans top 5 leagues.

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Topped

Tom Wilkey, Megan Patefield-Smith and India Hung

Topped is an innovative and environmentally conscious business dedicated to producing sustainable paper lids and straws for…

… beverage cups with a strong commitment to reducing or eliminating the use of plastic lids for single-use cups, particularly in the coffee and fast-food industry.

Topped offers an eco-friendly alternative that aligns with the growing demand for sustainable solutions. At Topped, we understand the urgency of addressing the global plastic waste crisis, and our mission is to provide a viable solution that minimises environmental impact without compromising on functionality or convenience. Today, most cups ordered from fast food restaurants use a paper cup and recently switched to using paper straws. While this is great for the environment, the cups still use a plastic lid which is usually non-recyclable.

Our solution: paper lids that are carefully crafted using high-quality, biodegradable materials that are both eco-friendly and food safe. By using renewable resources, we ensure that every cup served with a Topped lid contributes to a healthier and greener future. The key feature that sets Topped apart is the inclusion of a paper telescopic straw that seamlessly integrates with the lid. The straw easily slides and extends out into a longer, more functional straw ready for consumer use.

Designed to provide an all-in-one solution, our telescopic straw clips into a specially designed indent in the lid, making it easily accessible to customers while preventing any unnecessary waste. This thoughtful design not only enhances user experience but also encourages individuals to choose sustainable alternatives over traditional plastic options. The market for sustainable paper lids and alternative solutions to plastic beverage cup lids is experiencing significant growth and presents a promising opportunity for Topped. With increasing regulations and a growing demand for eco-friendly options, we poised to capture a significant share of this market. Our innovative paper lids and integrated telescopic straw offer a compelling solution that resonates with environmentally conscious consumers who seek sustainable choices without compromising on convenience.

At Topped, we take pride in our commitment to sustainability throughout our entire production process. From sourcing raw materials from certified eco-conscious suppliers like sustainable forestry to utilizing energy-efficient manufacturing techniques, we strive to minimize our carbon footprint at every stage. Additionally, our lids are printed with non-toxic, water-based inks, ensuring that even the smallest details of our product reflect our dedication to environmental stewardship.

By partnering with coffee shops, cafes, and other establishments that prioritize sustainability, we aim to revolutionize the beverage industry and change the way we think about single-use items. Through our eco-friendly paper lids and telescopic straws, we enable businesses and individuals to make a tangible difference in reducing plastic waste without compromising on the quality or convenience of their favourite beverages.

Finally, to ‘top’ things off, join Topped in our mission to create a world where every sip contributes to a sustainable future. Together, we can make a positive impact, one cup at a time.

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Tranco

Benny Asante, Michael Darko and Opanyin Mensah-kaakyire

Tranco is a Parent Business with a clothing and game creation subsidiary owned by three friends, driven by the motivation to succeed…

by creating games people enjoy and clothing that people can express their fashion interests with.

As 15-year-olds, we aim to kick-start our futures off early while simultaneously taking our collective interests and re-imagining them to express our generation in different art forms, hopefully being able to change the current problems in a fun and enjoyable way.

We aim to create games on the platform known as ‘Roblox’, hopefully being able to expand to other platforms. Roblox is a platform where you can freely make enjoyable games for others to play and still make revenue while allowing everyone to play, regardless if they want to spend money or not.

We hope to be able to get a team along with the 3 of us to be able to make a enjoyable and immersive game while still being able to make a profit for ourselves. We also aim to market Via social media e.g tiktok.

The company is led by 3 individuals, being Benny Asante, the leader of the business, being the brain of the company, also helping with sales Michael Darko, being the marketing leader, Opanyin Mensah-kaakyire, the creative mind of the company.

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Treasure Me

Rhiminee Mais

I’m seventeen, was born healthy and live pain free. I have my own bed. I enjoy simple things like art and laughing with my family at home.

But some aren’t as lucky as me… Treasure Me is a charity where we create unique art out of patients’ sentimental items and clothing.

Our mission is to bring them to life by creating personalised pieces, helping them keep the memories and people they care about most close to their hearts during their stay.

Our target market is critically ill, bedridden and severely injured patients of all ages, and we also aim to positively affect those with sick loved ones.

Our long-term goal is to offer the same services in low income countries. According to The National Library of Medicine, art contributes to ‘creating an environment and atmosphere where patients can socialise and stay connected to the world and life outside the hospital, themselves and their spirit. The experimental case study thus indicates that visual art contributes positively to health outcomes in hospitals.’

I truly believe healing begins in the mind, and Treasure Me’s core focus is the patient’s inner world. A little gift goes a long way… Art requests will sell at a discounted fee, and we will accept donations to fund business ventures.

We will have an online database of artists and volunteers on our website, who the patient or their family and friends can choose to work with. This will range from textile artists to painters, and art will range anywhere from teddies and blankets to illustrations and comics, using therapeutic scents such as lavender.

I hope we can help struggling artists use their passion to make a difference and also become recognised. We will work sustainably, using ethically sourced paints and materials. If necessary materials and clothing will be thoroughly sanitised to prevent infection. Hospitals will also be able to contact us directly to decorate their hospital with murals in order to make the environment feel hopeful and reduce the stigma around staying or visiting hospitals.

Having a larger team will allow the artists to work more one-on-one with patients’ families and friends during the creation process, in order to not overlook the struggle the family members go through during the hospitalisation of a loved one, and ensure the gift is completely personal.

Artists will visit the patient to personally give them the gift (if allowed) to make it a more intimate and meaningful experience. Not only will the charity offer products, but it will offer events and workshops.

I’ve had experience making art commissions, and it warms my heart to see people’s joy when you show them the finished piece. I hope this world can be filled with more moments like these. Success is measured in smiles.

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Treats by Tee

Temidire Odukale

My business began in April 2022, where I primarily began selling my goods in school, as that is where the majority of my customers…

… were. At first, I naturally didn’t have many customers like most start up businesses, and it was through my friends and family buying and promoting my business that I’m where I am now.

Treats by Tee (TBT) focuses on the selling of baked goods such as cupcakes, brownies (best seller) and cookies.

As of right now, I’m planning to employ some brand ambassadors who will do the job of further promoting and having the opportunity to test out new products at a discounted price before releasing them onto the menu.

The reason in which I did this is because I realised that selling the same range of items can not only become tiring to customers but also to me as a baker, I’m not particularly fond of when things become overly repetitive, so I hope this provides some enrichment so there are more things to do.

Currently I use Instagram, Tiktok and Snapchat to promote/ sell and mostly operate on a first come first serve basis, with the exception of larger orders.

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TVR

Tahmed

My business is to do with the car industry. Since I work in a garage which supplies other services.

I thought it would be best to start my detailing/valeting business because there is a high demand right now and at the garage I work at, the cars are filthy after they’ve finished. I thought, why not start my business where the customers can get their cars back to brand new at the same location.

Also I will be able to be mobile since I’ve already got a car and already have personal experience in the service I provide.

Customers will have a range of £10-£500 service whichever they would like. My business supplies both a tangible and intangible service where customers can buy products off me such as turbo jet sprays and license plates. Turbo jet sprays at the moment have a very high demand and the profits of the product have multiplied 2 to 3 times. License plates on the other hand are quick sales from £30-£70.

Only setback about the number plates is there’s another competitor local to my location but it will still be able to get more then enough sales. I already have a good customer base and have very good reviews from all customers.

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VERSI

Eleanor Nyathi, Ruby Smith and Amelie Friel

Our business name is VERSI, and our business works to create excellent quality reversible clothing with a modern interpretation of Y2K streetwear clothing due to our love…

… of the style. There are many companies that sell hoodies and tracksuits for example Nike, Adidas and Named Collective however we discovered that there is barely any that sell reversible hoodies. Those that do sell them are simply not popular enough or they sell them as a special line such as Adidas. This meant that luckily for us there was a gap in the market.

The types of products that would be made would be zip up hoodies, parachute pants, crop tops, beanies, jackets and sweatshirts.

Our product is aimed at people who like streetwear with a medium to high income. This is because our hoodies are aimed for younger people who are prepared to pay a higher price due to the high quality. By doing this business we are reducing the effects of fast fashion as we are reducing the amount of waste that goes into our environment as well as making sure manufacturers are getting fair pay ensuring that they are producing the high-quality clothes that we value.

Even though we have not started our business we have done innovative research through primary and secondary research. Our primary research was a questionnaire for potential customers. This was to see what people would want to from our company and to see what type of gaps there were in the market. We also did secondary research to see what competition we could have and to also think about our finances.

From this research we have been inspired by the fashion style of Paris Hilton, Destiny’s Child, Rhianna and the reversible blazer from the Fresh Prince of Bel Air. We have also discovered that our competitors would be Urban Outfitters, Primark (in terms of pricing- not quality) and Named Collective which would be our biggest competition as of now, since it is extremely popular. However, we would be far much cheaper than them with a wider variety of clothing and styles.

Our plan is to start small buy using software such as shopify to make a website for selling our products as well as taking the opportunities to use pop up shops as a cheaper way to gain a hold in the market.

Then to gain our customer base we will take advantage of the rise of TIK TOK and Instagram. This will help gain more customers by getting the right target market and then in the future gain product endorsements through influencers.

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Wclothing

Jeremy Williams

Currently: Small streetwear clothing brand: trying to create meaningful and well designed clothing.

Future: A solely Second hand\/defect clothing outlet, getting old clothes and repurposing them, adding quality through stitching and adding designs. The Goal being to stop Fast fashion and stop Clothing waste.

I have personal experience with this, as before moving to the UK I lived in Malaysia and experienced the mountains of waste first hand.

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WH cycles

Harry Caudle William Smith

Do you ride a bike? Well this product could be for you. WH cycles is a business idea created by two, young and passionate mountain bike…

… riders.

As you probably know, mountain biking and cycling altogether can be dangerous.

That’s why we came up with the idea of a sensor that can be fitted on your bike to detect when you crash.

If impact Is detected, an alarm will sound to make others aware of your fall. This alarm can be stopped by the rider through an app.

If the alarm is not stopped by the rider, it will automatically contact emergency contacts saved by the rider with a last known GPS location and the choice to call emergency services.

Not only is this sensor a crash detector, through the app you can also turn on an anti-theft setting. Bike theft is now a common happening, and we thought, what better way to protect yourself and your bike than with a 2 in 1 sensor.

Once anti-theft mode is turned on, the sensor can detect movement. When the bike is moved, just like if you were to crash, an alarm is immediately sounded to alert the owner.

If the bike is stolen, the app can provide you with an exact GPS location. All settings can be completely turned off within the app and an alarm can be manually sounded if wanted. This sensor will run off batteries and can be connected to your device through bluetooth.

We have identified our main competitors to be specialized bikes. It was not until after our idea was thought of that we realized they have a similar item.

However, it should be noted that they do not provide an anti-theft system like ourselves, and therefore we believe we provide a unique product. We will aim to make our product as cheap as possible to be above and beyond competitors.

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Young & Cooperative

Callum Young and Logan Bell

Young & Cooperative, is a small business primarily working around the making and selling of little handcarved ornaments, garden tools…

… various knitted or crocheted goods and even handmade leather goods such as belts, pouches, thimbles, potentially even glasses cases.

We use reclaimed wood for our products and use of plastics is kept to a minimum. We plan on also making jewelry out of sea glass.

We are starting as two guys in a shed just working away to make what we like and what we think other people might like. Our little business is planned for helping turn a hobby into something bigger, and to help show to people some more uncommon hobbies are really worth trying.

We have big plans and hope that we can go bigger. Our abilities and capabilities will grow as we grow, hopefully offering a nice stable growth welcoming the flow of new ideas.

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YourChoice Cinema

Kitty Ellis and Tom Barker

We will promote our business on social medias such as TikTok and Instagram, as a fun thing to do with friends.
We will also advertise it on Facebook to target a nostalgic older audience who would want to come and watch their old favorites at the cinema again. We will also set up a website that functions the same way as the app. We will set up our screenings in local independent cinema venues in places with high footfall, like town centres, next to restaurants and next to shops with brand identity. This way we won’t have to put money into a building and infrastructure.

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