Regrowth Smoothies

Our business idea is Regrowth Smoothies, a sustainable smoothie brand with an aim to educate, protect, and inspire. Regrowth smoothies will use biodegradable packaging embedded with fruit, vegetable and flower seeds depending on the season, meaning that the packages can be planted after the contents have been consumed, and depending on the time of year, a different range of plants will grow. The smoothie flavours will correlate to the seeds, for example apple and raspberry smoothies will be sold in the autumn with raspberry seeds, which are best planted in September-November. In addition, the packaging can be composted if planting is not an option, and we may offer points where the cartons can be collected and planted in bulk as the business grows. We also would like to sell our product in bulk to schools across the country, giving teachers the opportunity to educate their students about protecting the environment whilst providing them with a healthy source of fruit. The smoothies will also be sold in boxes of 5 or 10 in supermarkets, meaning that they are available to everyone. Our pricing strategy will be psychological pricing. Our psychological pricing strategy will be selling the smoothies for prices including £3.99 for a pack of 5 and £5.99 for a pack of 10 in the supermarket. Our slogan is Drink, Plant, Regrow, and it represents the cycle of the packaging and how it goes from plant to drink to plant again.
Our business will sell eco-friendly, sustainable smoothies and juices with biodegradable packaging that contain seeds that can be composted, planted or collected and mass replanted all year round, both protecting our environment and providing an educational experience for young children.
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Amelia Hopkins

Balcarras School

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Regrowth Smoothies

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