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Welcome to The Pitch 2025
Your task is to conceptualise and build an advertising campaign for JD. This is a perfect way to showcase your creative and media talents, helping you forge a career by working with the biggest companies and brightest minds in the country.
Stage 1: Answer the JD brief and enter your Media Plan
Stage 2: Win a spot at the UK final at TikTok headquarters
Stage 3: Create your advert and pitch to industry-leading experts
Stage 4: Take part in industry-leading Work Experience
Stage 5: Take on the world!
💡 Your Media Plan
To enter The Pitch, write your Media Plan in a Word doc. which answers these 3 sections of The Brief:
The Brief: Produce an advertising campaign (aimed at 16-24 year olds) to launch a new Hoodrich collection that is exclusively available in JD stores this summer.
- Research and insight (200 words max)
- Creative idea (200 words max)
- Where would you advertise (200 words max)
The Prizes
The winners will get exclusive work experience with JD, plus a £150 JD voucher each as well as having their advert placed on a billboard in Manchester city centre - sponsored by Talon.
There's a £5000 pot for the winners' school or college.
All shortlisted entrants will receive work experience hosted by Goodstuff and supported by the media & creative industry.
Important Information
Entrants must be aged 14-19 and based in the UK.
You can enter as an individual or a team of up to 4 people.
The finalists will be announced here on Tue 24th June.
Pre-authorised travel expenses will be covered.
The finals are hosted at TikTok in London on 24 July 2025!
Ready to enter? Deadline Thursday 12th June.
Guidance videos to help you create your Media Plan
Laura talks through what a good idea is in advertising and how to gain interest.
Raoul explains the stages of research you need to stand out.
Esme goes through how to build your media plan and what to consider.
Entry deadline: Thursday 12 June, 2025
The finalists will be announced on Tue 24th June. Please check this page for the announcement.
Last year's event and winners
Contact [email protected] if you have any questions.