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Congratulations to the winners of The Pitch 2024!

Brought to you by YourGamePlan and Goodstuff, in partnership with the JD Sports Foundation

A group photo of the 52 finalists, the judges and the workshop presenters at the pitch

We are delighted to present this year’s brilliant winners of the The Pitch. 

The judges were blown away with the innovation and creative flair of the 52 finalists.

The winners will work with JD Sports’ Marketing Team to learn how an advertising campaign comes to life from start to finish. All other finalists will be placed in this industry for work experience to build their skills and networks. 

A huge thank you to everyone who supported these young people in their journey.

Meet the Judges


"The UK clearly has a wealth of young entrepreneurs, and the Side Hustle Initiative is a great sounding board for them. I look forward to meeting this year’s finalists."

Chief Financial Officer (CFO) at Cavendish


"I'm thrilled to be part of the Side Hustle... I have no doubt we'll be seeing these entrepreneurs in the boardrooms of tomorrow."



"I’m gassed to be working alongside YGP and Tim Campbell to help young people with side hustles amplify their business."

Social Media Entrepreneur


"Recognising and supporting young talent & ideas is essential to helping turn side hustle dreams to reality. I’m so excited to be part of this initiative!"

G-Force Director at Goodstuff


"As an experienced agency leader who has led PR businesses through acquisitions and mergers, turnarounds, transformations and the pandemic, I’m honoured to be involved in the Side Hustle Initiative alongside the other judges!"

Group Managing Director Golin and Virgo Health

The Pitch Winners

The two winners standing between 5 judges and holding their certificates

Martha & Asha

Winners: Mondaze


Runner up: E2Productions

Ethan Elis & Dayn (Obasuyi not present)

Runner up: The JD Group

Want to offer work experience to The Pitch finalists?

We'd love to hear from you if you are a media agency, creative agency, media owner or brand and want to support young people into the advertising industry.
Register your business here